Director, Membership Strategy

BTC Inc. is the parent company of Bitcoin Magazine, The Bitcoin Conference, and Bitcoin for Corporations. Our mission is Hyperbitcoinization , the global adoption of Bitcoin as the world's preferred monetary network. We believe Bitcoin opens the door to a global monetary network free from poor incentives, censorship, and government manipulation. Our journey to success involves decades of complex problem-solving, product development, and service creation in order to onboard billions of people into a future where money is more accessible, borderless, and inclusive.

If you enjoy working on challenging problems, fast-paced sprints, and navigating ambiguity, you'll find our mission and type of work inspiring and rewarding.

We are hiring a senior membership and platform leader to architect and run our institutional membership offering, unifying our media, events, and enterprise products into a single, indispensable experience for our audiences. In this role, you will own the design and evolution of a bundled membership model that shifts BTC Inc. from transactional, event-driven revenue to recurring, multi-budget relationships. You will define the membership architecture, design the member experience end-to-end, standardize bundles and value delivery, and ensure that our distinct business lines ship as one cohesive product.

We are looking for a leader who can move fast, ship early, learn from the market, and iterate quickly. This role is ideal for a systems thinker who has built or significantly shaped membership-driven businesses in trade associations, research firms, executive networks, or multi-product media/events bundles. You're comfortable turning strategic vision into pricing, packaging, and member journeys. You thrive in ambiguity, prefer clear frameworks, and balance near‑term revenue with long‑term member value.

• Design and maintain the blueprint for BTC Inc.'s institutional membership (tiers, benefits, credits, constraints)
• Bundle events, media, education, research, and advisory into coherent membership offerings that feel like one product
• Set clear rules for what is bundled vs. sold à la carte and translate the strategy into concrete benefits and utilization targets
• Own membership pricing and packaging, including list prices, discount guardrails, and upgrade paths across tiers
• Partner with Rev Ops, Sales, and Finance on quoting, approvals, compensation, and rules of engagement so memberships are the default motion
• Build and refine plays, talk tracks, and collateral to move existing sponsors and advertisers into the membership model

• Define the end‑to‑end member journey from sale through onboarding, activation, engagement, and renewal across all business lines
• Create programming that drives ongoing member engagement—peer networking, working groups, exclusive briefings, and executive connections
• Stand up simple playbooks and metrics for utilization, engagement, and QBRs—and use them to drive retention and expansion
• Own member success: ensure members see tangible ROI from both the product bundle and the community, and identify gaps that increase stickiness

• Act as the internal owner of the institutional membership thesis and roadmap, informed by market feedback and performance data
• Align Sales, Events, Media, and Education leaders around clear priorities, constraints, and success metrics
• Provide regular, simple reporting on platform health (ARR, NRR, utilization, engagement) and recommend tradeoffs between short‑term revenue and long‑term moat

The ideal candidate has built or scaled a membership business where the value is a mix of content, access, events, and community—not just a software product.

• 8+ years in membership strategy, member experience, or platform roles—ideally within industry associations, trade groups, executive networks, research/advisory firms, membership‑driven media, or institutional events businesses
• You've designed tiered membership models from scratch or significantly evolved existing ones, and you understand how to structure benefits that justify premium pricing ($50K+ annually)
• Experience…