Account Executive

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3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and Whats App, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.

Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.

In under 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), Speed Invest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo).

It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place.

As an Account Executive at Sona, you'll own the full sales lifecycle for mid-to-enterprise sized customers in our core frontline sectors (Social Care or Hospitality), working closely with our founders, VP Sales, and a high-performing marketing team.

We’re not just hiring an AE, we’re looking for future leaders who thrive in an environment where high expectations and high rewards go hand in hand.

Day to day, you will:

• Drive revenue growth within mid-enterprise segments in your frontline sectors (Social Care or Hospitality).
• Own the full sales cycle from strategic prospecting to closing deals, ensuring accurate forecasting and pipeline management.
• Build deep relationships with key decision-makers and stakeholders in target accounts, positioning Sona as a must-have solution.
• Be the face of Sona at industry events and conferences, driving pipeline activity and elevating our brand.
• Collaborate cross-functionally with Marketing, Customer, and Product teams to refine campaigns, enhance onboarding, and provide market insights that shape our product roadmap.

We’re building the highest-performing sales team at Sona, where careers accelerate tenfold. To thrive here, you’ll need:

Experience that sets you up for success:

• Proven experience selling complex technology products.
• At least 1 year in a closing sales role, ideally in a high-growth B2B environment.
• A track record of smashing quotas and exceeding targets.
• A bias for action: you’re a driver, not a passenger.
• A Startup Mindset: comfortable with ambiguity, adaptable to change, and excited to build something great from the ground up.

But more importantly, we care about who you are. If these traits describe you to a tee, you’ll thrive at Sona:

• Growth mindset – You push yourself to improve every day.
• Unmatched work ethic and drive – You have an insatiable need to achieve.
• Competitive, but collaborative – You want to win, but not at the expense of your team.
• Grit and optimism – You embrace challenges with resilience and a solutions mindset.

You might not tick every box in the experience section but if you're hungry, driven, and thrive in high-growth environments, we want to hear from you.

Our benefits include:

• Base salary of £60k-£100k + 100% target bonus (uncapped)
• Hybrid working - 2 days a week in the London office
• Share options
• 35 days annual leave (25 days standard plus 10 flexible public holiday days)
• Extra day of leave for every year of service
• Pension contributions matched up to 5%
• Enhanced parental leave & pay
• Co-working space stipend for those based outside London
• Bi-annual all expenses paid team retreats
• The latest Macbook and equipment budget for your home office
• Unlimited free books