Brand Analyst, Commercial Laundry

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Whirlpool Corporation (NYSE: WHR) is a leading home appliance company in constant pursuit of improving life  the only major U.S.

-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, Kitchen Aid, Jenn Air, Maytag, Amana, Brastemp, Consul, and In Sink Erator . In 2024, the company reported approximately $17 billion in annual sales – close to 90% of which were in the Americas – with 44,000 employees and 40 manufacturing and technology research centers.

Additional information about the company can be found at

We are currently seeking qualified candidates for the Brand Analyst role on the Commercial Laundry marketing team. The Commercial Laundry (CL) business unit is tasked with delivering high growth, high margin performance that outpaces the traditional core business. This role will be a critical member of Launch Business Teams, responsible for influencing cross‑functionally and creating go‑to‑market plans that deliver preference for our brands and products.

The role will report to the CL Brand & Product Marketing Director.

• Lead creative support programs that include on‑brand messaging, product/feature photography and videos, point of purchase materials, and post purchase materials.
• Work closely with Launch Business Teams to execute a seamless go‑to‑market strategy with initiatives that can be tracked and measured.
• Ensure digital ecosystem excellence through enhancement and maintenance of .com sites, customer communication portal, and customer learning management system.
• Strengthen marketing collaboration with the internal product and sales teams, agency partners, and key customers.
• Present marketing plans, updates, and results regularly to both internal and external stakeholders.

• Bachelor’s degree
• 1+ years of experience in one or more of the following: brand or shopper marketing, product development, media, eCommerce, or sales

• Bachelor’s degree in business or marketing
• Experience partnering with agencies to deliver marketing assets and campaigns
• Excellent written, verbal, and visual communication skills
• Demonstrated ownership, both individual and shared, to achieve results
• Ability to adapt quickly to a changing environment, strong resilience to overcome challenges, and manage multiple priorities and stakeholders
• Proven time, budget, and project management skills

• Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more!
• St. Joseph/Benton Harbor locations:
  Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy – Early Childhood Center (depending on availability – additional costs required).

• Always On Flexibility – You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two‑Week Work from Anywhere – Minimum of one-week increments for a total of two weeks per year.
• Sabbatical – Four weeks paid leave after every five years of service.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race, ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.