Product Marketing Manager - Online

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Getting paid faster is one of small business owners’ most critical problems. Cash flow challenges are cited as a cause for 82% of small business failures. This remains an unsolved problem despite rapid innovation in fintech. There has never been a better time to innovate and make significant progress in solving systemic issues in small business cash management, and the global pandemic has accelerated rapid changes in adoption of new money technologies.

Almost half of small business owners (47%) have started accepting payments in new ways since the start of the pandemic and of the small businesses that offer contactless payments, nearly half (46%) started doing so during COVID‑19.

The Quick Books U.S. Marketing team is seeking a seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results. As a Staff Product Marketing Manager on the team, you will develop and activate go‑to‑market plans for the Payments portfolio of Quick Books products. This is a unique opportunity for a highly motivated marketing leader to own a business end‑to‑end and accelerate Quick Books’ growth trajectory in the fintech space.

The ideal candidate will have prior experience defining the short‑ and long‑term product strategy for Accounts‑Receivable and Payments products, driving new acquisition marketing motions and a demonstrated revenue impact. You’ll be challenged to think boldly, move fast, and have a big impact on our customers’ lives and the Quick Books brand trajectory.

• Own 1‑year business outcomes for our Payments portfolio, including strategic choices about where to play and how to win, and effectively communicate data‑backed business plans and performance data across teams and up to executive leadership through ongoing forecasting, reporting and root‑cause analyses.
• Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning including differentiated, insights‑based messaging and claims, and influence the product roadmap to deliver on the biggest customer needs.
• Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into compelling business cases and awesome end‑to‑end customer experiences.
• Leverage storytelling, customer insights, data and business acumen to lead initiatives and influence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners.
• Partner closely with cross‑functional teams spanning marketing, product, design, business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success.
• Contribute to 3‑year strategic planning and make decisions that benefit the customer and the entire Intuit portfolio, not just the offering.

• 8+ years of experience in product marketing strategy, management consulting, or strategic roles within high‑growth environments, and cross‑functional execution.
• Leadership:
  Proven ability to influence and lead cross‑functional teams, build trust, and drive outcomes in a matrixed organization.
• Strong Product Marketing craft; fintech or Payments experience preferred.
• Strategic thinking:
  Strong capability to translate strategic plans into actionable tasks, ensuring project completion and alignment with business goals.
• Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross‑functional go‑to‑market plans.
• Analytical and problem‑solving orientation: comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities.
• Ability to prioritize and make strategic choices, specifically narrowing from a…