Cruise & Excursions Director
Florence, Lauderdale County, Alabama, 35630, USA
Listed on 2026-01-01
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Business
Event Manager / Planner
American Cruise Lines, the largest USA‑flagged cruise line in the United States, is looking to add Cruise & Excursions Directors to our shipboard team for the 2026 season. American Cruise Lines operates only within the United States and has no more than 200 passenger vessels that provide a unique small‑ship experience. With newly constructed vessels being added to our fleet, this is a great opportunity to join our shipboard management team.
The Cruise & Excursions Director is a hybrid role that engages guests both on board and ashore. On board, the Director is the most visible advocate for guests, creating a fun atmosphere and engaging them through a series of activities, shows, events, presentations, communications and socializing throughout the cruise. Ashore, the Director manages all shore excursions and transfer operations, external vendor communications, premium excursion upselling and inventory management.
Responsibilities- Schedule and execute engaging entertainment, enrichment, and activity programs that enhance and elevate the guest experience.
- Create the Ship to Shore program.
- Effectively communicate to guests via the shipboard daily program, stage, public address system, and one‑on‑one interaction and socialization.
- Be extraordinarily well‑versed in the cruising region, ports of call, and excursions offered.
- Confirm and adjust, as necessary, all shore excursions, explorations, adventures, and transfers.
- Greet guests as they depart for and return from shore excursions.
- Accompany guests on daily excursions as a company representative and brand ambassador.
- Coordinate, communicate, and confirm all logistics with vendors, coach companies, guides, ground operators, and entertainers to ensure timely and smooth service.
- Accommodate guest requests, including highly personalized ones such as kayaking, golf tee times, and private transportation arrangements.
- Socialize with guests at every opportunity, including, but not limited to, mealtimes and cocktail hour.
- Make daily midday announcement/update; ensure all PA announcements are the “voice” of the cruise.
- Present a detailed Officer’s Introduction and Excursions Briefing to guests at the beginning of every cruise.
- Assist in the delivery of the Safety Briefing with the Captain.
- Ensure lounges are prepared for activities, events, presentations, and shows (lounge configuration, stage set‑up, background music, A/V requirements, etc.).
- Meet and greet step‑on entertainers when they join the ship; conduct sound check and inspect stage set‑up.
- Oversee excursion inventory and invoicing system; be fully responsible and accountable for system hardware.
- Manage launch boat operations with the Mate.
- Purchase morning newspapers in port each day.
- Oversee, manage inventory and display port information collateral for guests; coordinate with local CVBs to obtain and refresh maps, brochures, and other region‑specific materials of interest to guests.
- Ensure that approved background music is playing in lounges before and after each activity, presentation, and show.
- Create and update bulletin board daily.
- Coordinate weekly office inventory.
- Prepare folders and materials for turnaround day.
- Inform crew members of daily excursion offerings.
- Monitor and evaluate performance of vendors, coach companies, guides, ground operators, motor coaches, entertainers, and guest speakers, providing immediate course corrections when necessary.
- Oversee company representation at pre‑cruise hotels on turnaround day (when applicable).
- Meet with Guest Speakers, Guest Instructors, and Resident Entertainers at the start of every cruise to review scheduling.
- Promote on‑board sales and brand loyalty program.
- Communicate and report regularly to the Home Office as to the status of the cruise, excursion counts, guest issues and recovery, entertainment, enrichment, and activities.
- Perform other reasonable duties as assigned by the Hotel General Manager.
- Perform bartending duties as needed with other management personnel.
- Bachelor’s Degree in hospitality, tourism, or event management is preferred.
- Proficiency in Microsoft Office Suite applications.
- Enthusiasm, confidence, and a can‑do attitude.
- Strong public…
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