Manager, Channel Sales; Consumer Product Group

Manager, Channel Sales (Consumer Product Group) – Whirlpool Corporation

Location: Riverview Campus, Benton Harbor, MI

Requisition : 69755

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life  the only major U.S.

-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, Kitchen Aid, Jenn Air, Maytag, Amana, Brastemp, Consul, and In Sink Erator . In 2024, the company reported approximately $17 billion in annual sales—close to 90 % of which were in the Americas—44,000 employees, and 40 manufacturing and technology research centers.

Additional information about the company can be found at

Whirlpool is currently seeking a qualified candidate for a Manager, Channel Sales. This role is onsite at our Riverview Campus, Benton Harbor, MI location. The Sales Manager is responsible for developing and executing retail specific go‑to‑market strategies that deliver our 3‑year growth roadmaps. A qualified candidate must be able to utilize their business knowledge to deliver profit plan targets (Net Sales and Direct Contribution Margin—DCM) and provide a unique value proposition to their assigned retailers.

In this position, you will work closely with the Brand/Product/Shopper Marketing and Demand Planning teams to deliver the business plans across all product categories of the Consumer Packaged Goods under the Swash, everydrop, & affresh brands. This role builds strategic strong customer relationships, challenges the status quo and leads with accountability, bias for action and one Whirlpool values.

• Develop and execute retail specific go‑to‑market strategies (product, promotions, placement, in‑store activity, etc.) to increase sales through efficient management of promotional guidelines to accelerate both Whirlpool Corporation and retailer growth through expansion in current retail markets & prospect for new retail outlets
• Build trade relationships and work together to mutually drive initiatives forward by analyzing data with attention to detail
• Lead with a customer‑first mindset, challenge the status quo and leverage thought leadership to approach complex problems
• Own outlook, supply/demand planning for assigned retailers & drive predictability across the value chain while managing the P&L for your respective accounts
• Analyze and understand weekly drivers and market/competitive changes leveraging Point of Sale (POS) data & post audit test & learns
• Master storytelling and communicating the benefits of our product and how they stack up against the competition in external facing decks to win line reviews to expand distribution
• Practice agile, creative problem solving by working independently and with direct team on frequent, short deadlines
• 25% travel required within the US

• Bachelor's degree
• 2+ years of sales experience

• MBA
• Bachelor's degree in Business or Marketing
• CPG Experience
• Experience buying, selling, or marketing and merchandising consumer packaged goods
• Experience in driving growth
• Strong analytical abilities with the ability to utilize data to formulate or support strategies
• Strong P&L acumen
• An in-depth understanding of trade channel selling processes / channel management, and financial analysis
• Exceptional communicator with impeccable interpersonal skills, clear and effective writing, and excellent presentation skills
• In‑depth knowledge of products and brands
• Ability to manage multiple projects simultaneously
• Leadership skills with the ability to positively influence the CPG culture
• Project management and proven organizational skills

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more!

Saint Joseph/Benton Harbor locations:
Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy – early childhood center (depending upon availability – additional costs required).

• Always On Flexibility – You will have the autonomy to manage personal, family, and outside‑of‑work commitments as needed.
• Two‑Week Work from Anywhere – Minimum of one‑week increments for a total of two weeks per year.
• Sabbatical – Four weeks paid leave after every five years of service.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.