Product Manager, Platforms and Mobile Apps

Product Manager, Platforms and Mobile Apps

Join the American Red Cross as a Product Manager, Platforms and Mobile Apps. This work‑from‑home position is open to qualified candidates in the United States and requires the ability to work in Eastern Standard Time.

The Product Manager, Platforms and Mobile Apps is responsible for the strategy, development, and management of the Red Cross Training Services mobile application portfolio—including First Aid, Caregiving, Pet First Aid, Swim, Lifeguard VR and future mobile apps. This role also oversees Red Cross digital platforms, with a primary focus on the Red Cross Learning Center, API productization, and course licensing.

The Product Manager drives enhancements to the Learning Center to improve user experience for students, instructors, and training provider administrators. The role translates business strategy into effective digital solutions, manages external software development and UAT/QA vendors, and ensures all products meet reach, engagement, and revenue goals (if applicable). The Product Manager leads cross‑functional teams to deliver innovative products and solutions, conduct market research, and develop business requirements for new and existing products.

• Develop product positioning and value proposition and work with marketing and sales leadership on marketing and sales strategy, campaign execution, and sales training for the product portfolio, including productizing API, course licensing, caregiving, and suite of mobile apps.
• Drive product life cycle from requirement definition, research, technical specifications, development, security review, UAT, KPIs and all go‑to‑market activities for updates made to the product portfolio.
• Lead cross‑functional and cross‑organizational teams through all training program commercialization activities.
• Apply SAFe principles and practices to product development and delivery, collaborating with agile teams and stakeholders.
• Conduct industry and competitive analysis to understand emerging trends in the respective focus areas to identify new opportunities. Conduct customer research to define customer/user segments and identify needs to inform product roadmap.
• Lead initiatives to improve the Red Cross Learning Center’s features, navigation, and support resources for all user groups.
• Work with internal and external vendors to develop and enhance existing products while managing the product roadmap, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy and manage risks.
• Build collaborative relationships with key partners and stakeholders by driving priorities aligned to business goals, communicating, and prioritizing product roadmaps and gaining buy‑in from executive leadership.
• Responsible for working with the product development team as needed for mobile app content development and updating new app content when needed, in addition to working with translation vendor to ensure all Spanish content is up to date.
• Monitor and respond to any digital product‑related emails, reviews and user issues submitted via the apps.

• Education:
  
  Bachelor’s degree in Marketing, Business Administration, Information Technology or related field required.
• Experience:
  
  Minimum 5 years of related experience or equivalent combination of education and related experience required.
• Customer‑focused with a passion for improving end‑user impact.
• Proven product management experience with mobile apps and/or digital platforms.
• Experience implementing SAFe or other agile frameworks in product development.
• Ability to work with internal business owners as well as external agencies.
• Ability to work under pressure in a dynamic and multidimensional environment.
• Excellent written, verbal communication and presentation skills.
• Strong problem solving, interpersonal and organizational skills.
• Strong teamwork and collaboration required.
• Knowledge of Red Cross structure and operations preferred.

• Medical, Dental and Vision plans.
• Health Spending Accounts and Flexible Spending Accounts.
• PTO:
  St…