Manager of Business Development Representatives; Remote

Manager of Business Development Representatives (Remote/Flexible)

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Position Title:

Manager of Business Development Representatives

Location:

EMEA

Employment Type:

Full-Time

Onsite, Remote/Flexible, or Hybrid:
Remote/Flexible

Department:
Marketing

Hiring Manager: VP Demand Generation & Revenue Marketing

Travel:
Minimal (Up to 5%)

COMPANY

SUMMARY:

Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like Affinity Petcare, Nomad Foods, Laborie, and Pret A Manger work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.

Aprimo helps enterprises unleash the power of their content by providing a marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs.

Founded in 1998, Aprimo has five offices internationally, including Chicago headquarters, and offers a flexible work-from-home/remote-work policy.

Named a Leader in Digital Asset Management (DAM) and Marketing Resource Management by Gartner and Forrester in 2025 and winner of the 2021 Tech Cares Award for our work with Aprimo HELPS, we build on the power of our people to make an impact both in our industry and in our communities.

POSITION SUMMARY:

We are seeking a Manager of EMEA Business Development Representatives (BDR) to join our team and drive the success of our outbound BDR efforts. This is a first-line management role, not a manager-of-managers position, making it perfect for a hands-on leader eager to roll up their sleeves and make an impact.

WHAT YOU WILL BE RESPONSIBLE FOR:

• Manage & Lead BDR Team:
  Oversee and motivate a high-performing outbound BDR team, setting clear goals and benchmarks for success.
• Player-Coach Leadership:
  Lead by example by demonstrating best practices in prospecting, cold calling, and account engagement.
• Develop & Execute BDR Playbooks:
  Create, refine, and implement playbooks and strategies that drive consistent results and pipeline growth.
• Coach & Mentor:
  Provide individualized coaching and mentorship to help BDRs improve their skills in communication, prospecting, and closing qualified opportunities.
• Hands-On Engagement:
  Actively participate in team activities, from shadowing calls to refining messaging, ensuring alignment with overall sales and marketing strategies.
• Analytics & Performance:
  Leverage tools like Salesforce, Salesloft, Chorus, Cognism, Zoominfo, and other martech solutions to track performance metrics, analyze results, and identify areas for improvement.
• Collaboration:
  
  Partner closely with sales and marketing leadership to align goals, share insights, and optimize the lead-to-opportunity process.
• Additional responsibilities and duties as required

CANDIDATE QUALIFICATIONS & WHY YOU’RE A GREAT FIT FOR

THE ROLE:

• Proven Leadership: A minimum of 3 years of experience directly leading a BDR team, with demonstrated success in managing a high-performing outbound team
• SaaS experience:
  Prior experience in a SaaS environment is required, ideally within a B2B Mar Tech or Digital Asset Management company
• Expertise in Tools & Processes:
  Advanced knowledge of Salesforce, Zoominfo, Linked In Sales Nav, Salesloft, Cognism, Chorus (or similar tools), and BDR workflows are required.
• Sales
  
  Skills:
  
  Exceptional phone, communication, and sales abilities to drive prospecting success are required.
• Player-Coach Mentality:
  Ability to model success, working alongside the team to inspire performance is required.
• BDR Playbook Development:
  Experience designing and refining effective playbooks and prospecting strategies is required.
• Data-Driven Approach:
  Skilled in analyzing metrics, identifying trends, and implementing improvements based on data.
• Coaching &…