Senior Manager Sales Business Development

We are seeking a Senior Sales & Business Development Manager to lead new business growth for Cloda, an AI-enabled compliance and governance platform, across the UK Social and Community Care sector.

This is a pure new-business, hunter role, focused on winning and expanding relationships with CQC-registered providers, including care homes, domiciliary care, supported living, learning disability, and mental health services.

You will own the full sales cycle—from prospecting and discovery through to demo, proposal, procurement, and close—working with sales cycles ranging from weeks to 6+ months, depending on provider size and governance complexity.

This is a senior, strategic individual-contributor role within HCI, offering a high level of autonomy and ownership, where the successful candidate will help shape market approach, pipeline strategy, and key customer relationships across the UK social and community care sector.

Cloda.ai is an innovative AI-driven platform designed to help organisations manage, structure, and unlock value from complex information. Initially focused on health and social care organisations, Cloda.ai supports improved decision-making, compliance, and operational efficiency. Over time, Cloda.ai will expand into additional sectors with similar data and governance challenges.

• Proactively identify, target, and win new customers across the UK social care and community health market
• Build a strong pipeline through outbound prospecting, warm leads, partnerships, and sector events
• Registered Managers
• Directors / Managers of Quality & Governance
• Heads of Care / Operations
• CEOs / COOs
• Run high-quality discovery conversations to understand:
• CQC compliance risk
• Governance and audit challenges
• Policy management, incident management, and assurance gaps
• Position Cloda as a strategic compliance and risk-reduction solution, not just a software product
• Deliver professional, tailored demos aligned to CQC Key Lines of Enquiry (KLOEs)
• Manage complex, multi-stakeholder sales cycles
• Navigate procurement processes, budget approvals, and contract negotiations
• Produce clear proposals, pricing, and business cases aligned to client risk and ROI

• Maintain accurate pipeline, forecasting, and activity tracking in CRM
• Provide clear reporting on deal stages, risks, and close timelines including invoicing
• Consistently hit or exceed agreed revenue and activity targets

• Represent the company at sector events, conferences, and webinars
• Build personal credibility and trusted-advisor status within the care sector
• Provide feedback to marketing and product teams on market needs and objections

• Ensure continued development and implementation of the HCI Quality Management System and Quality Management Information System, and its compliance with applicable standards, within areas of responsibility.

• Proven experience in B2B business development or sales, ideally within health, social care, SaaS, or technology
• Demonstrated success managing complex sales cycles
• Strong communication, presentation, and negotiation skills
• Ability to work independently and manage time effectively in a remote role
• Commercially driven, target-focused mindset
• Experience selling to NHS organisations, local authorities, or social care providers
• Knowledge of healthcare data, information governance, or digital transformation
• Experience selling SaaS or AI-enabled solutions
• Familiarity with UK public sector procurement frameworks

• Self-motivated and proactive
• Comfortable working in a fast-growing, evolving company
• Relationship-oriented with strong stakeholder management skills
• Adaptable and open to expanding into new markets and sectors

• Competitive salary and performance-based commission structure
• Fully remote working arrangement
• Opportunity to play a key role in the UK growth of an innovative AI platform
• Close collaboration with a senior leadership team
• Significant scope for role and career development as the business scale