Senior Commecial Manager - Propositions and GTM

Locations

London, Birmingham, Bristol, Manchester, Belfast, Glasgow

BT has moved to a hybrid working model – you can work from home 2 days per week. This means you’ll be at your contractual location 3 days a week.

In Sales and Commercial, we’re building one of the biggest and best sales teams in the country. We’ve got big ambitions to develop a team that has the right ability and will to win. Central to our ambitions are:

• Using our unparalleled expertise to bring first‑class solutions to market and offer a compelling value proposition to our customers that’s unmatched by our competitors
• Developing a highly skilled, highly efficient sales powerhouse through competitive pricing, an optimised channel model and best‑in‑class tools
• Relentless pursuit of a high‑performance culture founded on clear career progression and the drive and determination to become the UK’s best sales force

As a Senior Commercial Manager for Propositions and Go‑to‑Market, you will lead the strategic development and execution of our business propositions across connectivity, digital workplaces, mobile, and security. You are accountable for what we launch and how we launch new propositions to market, maximizing market impact.

You will leverage deep market insight and customer trends to shape compelling positioning, messaging, and go‑to‑market plans, leading coordination with stakeholders across S&C and the wider BT Business unit to ensure delivery against agreed timelines and support our strategic growth ambitions.

• Define and own the strategy for business propositions across connectivity, digital workplaces, mobile, and security, informed by customer insights, market trends, and competitive analysis.
• Shape compelling positioning and messaging that clearly differentiates our propositions and drives market impact.
• Own the execution of go‑to‑market plans and steer the propositions roadmap, coordinating with internal stakeholders across the business to deliver against agreed timelines.
• Manage and optimise business propositions throughout their lifecycle, from ideation through retirement.
• Lead the proposition team and influence across the wider organisation—managing direct reports, coordinating with cross‑functional stakeholders, and driving outcomes with Business Planning and Commercial Strategy teams.

• Business Case Development
• Stakeholder Management
• Customer Insights
• Commercial Acumen
• Go‑to‑Market Strategy
• Growth Mindset

• Extensive experience in strategic value proposition development, informed by deep customer insights, market analysis, and competitive dynamics.
• Strong market research and analysis capability, with proven ability to interpret customer trends and inform strategic decision‑making.
• Strategic positioning and messaging expertise, translating proposition value into compelling narratives that differentiate and drive market impact.
• Proven ability to lead the end‑to‑end execution of complex go‑to‑market plans, managing and influencing multiple stakeholders to deliver against ambitious timelines.
• Experience leading teams (directly or indirectly), with exceptional communication and stakeholder management skills to align senior stakeholders and drive progress across the organisation.

• Up to 15% on target bonus
• Health Care
• Car Allowance
• BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
• From January 2025, equal family leave: receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• 25 days annual leave (not including bank holidays), increasing with service
• 24/7 private virtual GP appointments for UK colleagues
• 2 weeks carer’s leave
• World‑class training and development opportunities
• Option to join BT Shares Savings schemes.

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B…