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Category Associate; German-speaking

Remote / Online - Candidates ideally in
Greater London, London, Greater London, W1B, England, UK
Listing for: Whatnot
Remote/Work from Home position
Listed on 2026-05-24
Job specializations:
  • Business
    Ecommerce
  • IT/Tech
    Ecommerce, Digital Marketing
Salary/Wage Range or Industry Benchmark: 100000 - 125000 GBP Yearly GBP 100000.00 125000.00 YEAR
Job Description & How to Apply Below
Position: Category Associate (German-speaking)
Location: Greater London

Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

Role

As a Category Associate, you’ll expand Whatnot’s presence in new and existing categories by identifying and recruiting new sellers to join our community in the DACH market.

  • Go-to expert of your category

    • Become the go-to expert on your category, including seller/buyer dynamics, community channels, influencers, and product nuances

    • Become the face of Whatnot for the community of sellers and buyers that you represent

  • Seller outreach and onboarding

    • Source and reach out to sellers to convince them to join and grow their business on Whatnot. Leverage social media, outbound channels, and in-person events

    • Onboard groups of sellers teaching them how to use the app

  • Relationship management

    • Build and maintain strong relationships with sellers and top strategic partners to support their growth and meet their needs

    • Collaborate with partners to develop business growth strategies and communicate product improvements and feedback

  • Marketing and growth

    • Spearhead diverse marketing initiatives, such as influencer partnerships/campaigns, to boost brand awareness and attract more buyers

  • Data analytics

    • Use basic data analytics skills (SQL) to derive insights from projects and enhance process efficiency

    • Utilise key data points to assess category growth, success, and areas for improvement, driving continuous iteration

We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our London, UK or Berlin, Germany, hubs.

You

People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.

As our next Category Associate, you should have:

  • 2+ years of experience working in a fast-paced, client-facing role in high-output environments, such as Strategy Consulting, Private Equity, or partnerships at a fast-paced tech company

  • You are scrappy and flexible enough to work in an ambiguous environment with limited guidance

  • You are a problem solver with strong project management skills and the ability to fully own strategy and execution on both sides of an emerging marketplace

  • You have business acumen, are deeply analytical, and are comfortable understanding and manipulating data to gain and take action on business insights

  • Fluent in German & English (written & spoken) with a deep understanding of the German market

Nice to Have
  • Experience at a high-growth startup, marketplace, or creator-focused platform

  • Proficiency in SQL

  • Passion for creator communities and/or expertise in existing Whatnot product categories (e.g. vintage clothing, collectibles)

  • Experience buying and selling in online marketplaces

Benefits
  • Generous Holiday and Time off Policy

  • Health Insurance options including Medical, Dental, Vision

  • Work From Home Support

    • Home office setup allowance

    • Monthly allowance for cell phone and internet

  • Care benefits

    • Monthly allowance for wellness

    • Annual allowance towards Childcare

    • Lifetime benefit for family planning, such as adoption…

Position Requirements
10+ Years work experience
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