Marketing Automation Manager

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

We’re looking for an experienced automation product manager to shape the future of marketing automation for Sky Business. This role combines strategic leadership with hands‑on delivery, managing our Marketing Cloud Engagement platform and driving initiatives that improve efficiency, scalability, and customer experience. You’ll act as the subject matter expert for automation best practices, lead our roadmap, and partner with agencies and internal teams to deliver value across all prospect and customer segments.

• Own the product vision and roadmap for Marketing Cloud Engagement, prioritising optimisations, new capabilities, integrations, and emerging features/tools to deliver measurable business impact and enhanced customer experience.

• Lead automation initiatives end‑to‑end, from gathering requirements with Sales and Marketing to hands‑on process design and implementation within Marketing Cloud Engagement.

• Act as the subject‑matter expert on marketing automation best practices, defining funnel stages, lead management and handoff with Sales Ops, nurture strategies, segmentation, scoring, reporting frameworks, and the Sales Cloud–Marketing Cloud data model.

• Manage and govern platform delivery and operations, including day‑to‑day oversight of third‑party automation agencies, clear briefing and prioritisation, quality assurance, platform governance, change management, access and permission control, data hygiene, compliance, and audit readiness.

• Establish scalable operating models and governance frameworks, documenting campaign execution processes, approval workflows, platform usage standards, and monitoring adoption and performance to identify optimisation opportunities.

• Drive continuous improvement and stakeholder alignment, setting KPIs, analysing performance to demonstrate value, embedding a test‑and‑learn culture, gathering feedback, communicating roadmap progress, and acting as a trusted advisor on automation strategy and governance.

• Proven experience with Salesforce Marketing Cloud Engagement and marketing automation strategy.

• Salesforce Marketing Cloud Engagement certified, demonstrating validated expertise in enterprise‑grade marketing automation platforms.

• Strong understanding of product management principles, including road mapping, prioritisation, and stakeholder engagement.

• Hands‑on experience building and configuring solutions in Marketing Cloud.

• Expertise in funnel strategy, lead management, nurture design, and campaign reporting.

• Familiarity with data governance, GDPR, PECR, and privacy‑by‑design principles.

• Excellent project management skills and ability to manage third‑party agencies effectively.

• Strong analytical and problem‑solving skills with a strategic mindset.

• Ability to communicate complex concepts clearly to technical and non‑technical stakeholders.

Sky Business
Sky Business is the business‑to‑business division of Sky. No matter their size or sector, we keep businesses
connected and customers entertained with our next generation network and unrivalled sports and
entertainment. With an exciting, fast‑paced environment, we're looking for exceptional people, who are
restless to innovate and build the future, helping Sky Business and our customers to grow. And with the
support of a truly trusting and collaborative team, you'll grow alongside our business.

There's one thing people can't stop talking about when it comes to #Life At Sky : the perks. Here’s a taster:

• Sky Q, for the TV you love all in one place

• The magic of Sky Glass at an exclusive rate

• A generous pension package

• Private healthcare

• Discounted mobile and broadband

• A wide range of Sky VIP rewards and experiences

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.

We've adopted a hybrid working…