Sales Manager

Location: Worcestershire

Job Title:

Sales Manager

Location:

Home-based with regular travel

About the Company

Our client is a well-established and globally connected organisation operating within the food ingredients and manufacturing sector. With a strong reputation for quality, innovation, and customer partnership, the business supplies a diverse portfolio of products and services to major food manufacturers across the UK and Ireland.

The company fosters a collaborative, performance-driven culture and is committed to sustainable growth, continuous improvement, and delivering value to its customers.

Role Overview

Our client are seeking a commercially driven and strategic Sales Manager to manage and develop a portfolio of high-value regional accounts. This role plays a key part in driving revenue growth, profitability, and long-term customer partnerships while supporting the delivery of wider commercial objectives.

You will work cross-functionally with internal teams and customer stakeholders to implement effective commercial strategies and identify new business opportunities.

Key Responsibilities

Sales & Profitability

* Drive sales volume and profit across assigned accounts

* Deliver against strategic, budgetary, and financial targets

* Monitor performance and implement improvements to maximise results

Account Management & Negotiation

* Lead negotiations and implement annual agreements with key customers

* Ensure alignment with company policies and commercial strategy

* Identify and secure new accounts to support business growth

New Business Development

* Identify opportunities for new products and ingredient solutions

* Collaborate on high-impact commercial projects

* Engage with customer teams across NPD, production, quality, and marketing

Financial Management

* Monitor financial performance and payment terms

* Work with finance to optimise commercial conditions and reduce risk

Market Intelligence & Relationship Building

* Build strong, long-term customer relationships

* Gather and share market insights, trends, and competitor activity

* Support informed business decision-making through market knowledge

Candidate Requirements

Experience & Knowledge

* Proven experience in key account management or a similar commercial role

* Track record of delivering sales growth and profitability

* Strong understanding of the food manufacturing sector (baking industry knowledge highly desirable)

* Experience managing complex commercial projects and new business initiatives

Skills

* Excellent negotiation and influencing skills

* Strong analytical and data-driven decision-making ability

* Effective communication and stakeholder management skills

* Ability to work cross-functionally in a collaborative environment

Attributes

* Strategic and commercially astute mindset

* Proactive and solutions-focused approach

* Strong organisational and decision-making skills

* Ability to work independently while contributing to team success

* Detail-oriented with a focus on continuous improvement