Product Manager - In-Market Brands

Product Manager (Branded Generics) | Rx Marketing

Reading - Full-time (Hybrid)

STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our Team.

As a Product Manager for Branded Generics within the Rx Marketing team, you will play a pivotal role in developing and executing brand strategies that drive portfolio growth and achieve Net Sales targets. Collaborating closely with cross‑functional teams and external partners, you will ensure high‑quality, compliant campaigns and materials that align with STADA’s values:
Agility, Integrity, Entrepreneurship, and One STADA.

• Develop and implement brand plans for Branded Generics portfolios, ensuring alignment with commercial objectives and KPIs.
• Analyse financial data, market trends, and competitor activity to optimise brand performance and strategy.
• Plan and execute integrated marketing campaigns, managing the creation and approval of promotional and non‑promotional materials.
• Ensure compliance with the ABPI Code of Practice and internal approval processes.
• Support field teams with tools, materials, and brand training to enhance execution and customer engagement.
• Collaborate with sales, market access, and supply chain teams to align initiatives with market demands.
• Manage external agencies to deliver high‑quality assets on time and within budget.
• Apply strong project management skills to meet timelines, budgets, and deliverables.

• Education: Degree in business or life sciences; ABPI qualification preferred (or working towards).
• Experience: A foundation in an Assistant Brand Manager/Marketing Executive role or as a recent Brand Manager, ideally within pharmaceutical marketing.
• Knowledge: Familiarity with brand planning, NHS structure, ABPI compliance and prescription medicines markets (Bone Health experience is a plus).
• Skills: Strategic thinking, project management, operational focus, numeracy, analytical abilities, and strong communication skills (written and verbal).

We offer a range of benefits to support you and your family.

• Competitive salary, car allowance and annual bonus scheme.
• Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
• Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
• 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
• Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
• Enhanced Family Leave.
• Plus, many more employee benefits & celebration events.