Remote Business Development Principal

For uncompromising cat parents who want the best, Kat Kin is revolutionising cat health by transforming the lives of cats through superior nutrition. We’re Europe’s first fresh-cooked cat food, made with 100% human-grade meat, gently cooked and frozen to lock in freshness. As a disruptor in the $185bn pet food market, Kat Kin was founded to challenge the low standards set by the traditional cat food industry, which is worth $50bn globally and is this fastest growing segment in the pet care market.

The concept for fresh food is well established in the US, particularly in Dog, with the Farmers’ Dog surpassing >$1B in sales proving the scale of the opportunity.

Kat Kin is vertically integrated across R&D, manufacturing, sales, and marketing. To date, we've delivered around 62 million fresh meals to over 270,000 happy, healthy cats across the UK. Our team of over 150 spans several locations, including London, USA, and our state-of-the-art manufacturing facility in Haverhill, Suffolk. We also have customer service teams in both London and South Africa.

Kat Kin operates a direct-to-consumer (D2C) model supported by a first-class, dedicated customer service team. In addition to our eCommerce channel, our Fresh food and Pantry products are also sold through a growing number of select third-party platforms, including Ocado, Amazon, and Pets at Home.

Where the competition cuts corners, catfishes customers, and puts profits over health, Kat Kin puts cat well-being first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh, and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.

If you want to join an ambitious, mission-driven, high-growth startup that’s making a genuine difference to cats’ (and their people’s) lives, you’ll love working ’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business minds, and a whole team of hardcore cat parents. We’re a small, entrepreneurial, creative team, focused on the mission to give all cats the food they deserve - 100% fresh human-grade meat.

As a Business Development Principal, you’ll have end-to-end ownership of high-impact work and projects that are critical to driving our growth and innovation. Reporting directly to the co-CEO and founder, you will work cross-functionally to answer the big questions, identify opportunities and develop and implement strategies to unlock new revenue streams, improve operational efficiency and deliver value for our customers.

In our fast-paced start-up environment, you’ll need to be scrappy, resourceful, and hands-on. You should be comfortable wearing multiple hats and making decisions in ambiguity. You’ll play a pivotal role in shaping Kat Kin’s future with your ability to manage complexity, influence stakeholders, interpret data and deliver results.

Kat Kin Business Development initiatives to date have included management of large scale production change, launching new acquisition channels (direct sales and influencer marketing), key support on fundraising, launching and scaling retail in UK and EU, scoping international DTC expansion, reviewing and owning internal initiatives such as company-wide employee survey and onboarding.

• End-to-End Initiative Ownership:
  Autonomously lead high-priority, cross-functional initiatives from ideation to execution, delivering measurable business impact - first initiative will focus on Fresh and Pantry product NPD, building on product strategy work currently underway.

• Strategic Problem Solving:
  Tackle complex business questions using a hypothesis-based approach (e.g. what should our Fresh product range be?). Where relevant, synthesize internal and external data, leverage team expertise, and conduct market research to bring clarity and direction in ambiguity.

• Stakeholder Management:
  Build strong relationships with internal teams and external partners, aligning priorities, securing buy-in and driving collaboration to achieve objectives.

• Scrappy Execution:
  Take a practical, hands-on approach to overcome resource constraints, adapting quickly to shifting priorities and challenges, while still…