Sales Force Effectiveness Analyst

STADA UK Thornton & Ross - Sales Force Effectiveness (SFE) Analyst

Reading, U.K. | Full-time | Permanent

As a Sales Force Effectiveness Analyst within the Gx team, you will play a critical role in driving data‑driven decisions across generics, branded generics, and biosimilar portfolios. By gathering, cleansing, and analysing large data sets, you will provide actionable insights and reporting to optimise the sales force effectiveness (SFE) pillars. Your efforts will directly contribute to delivering impact to the NHS, pharmacy, and patients while supporting the Commercial Excellence team in achieving smarter, faster solutions.

• Develop regular and ad hoc reports for sales and marketing teams to drive competitive advantage and strategic decision‑making.
• Support the SFE Manager in delivering SFE pillars such as segmentation, targeting, territory alignment and performance tracking.
• Provide actionable insights to regional managers using data and analyses to improve the Go‑To‑Market model.
• Collaborate with commercial teams to understand NHS customers and deliver actionable insights that drive improvements.
• Challenge existing processes and champion smarter, faster solutions for decision‑making.
• Contribute to building an analytics ecosystem, driving clarity, automation and autonomy for data users.

• A university degree, preferably in a related field.
• Proven experience in analytics with insight delivery; database/data engineering knowledge is a plus.
• Proficiency in Excel (VBA knowledge desirable) and familiarity with tools like Alteryx and Power BI.
• Strong reporting/dashboarding skills with meticulous attention to detail.
• High adaptability and ability to translate business requirements into actionable insights.
• Exceptional multitasking and project‑management skills.
• Agility in gaining industry knowledge and stakeholder management.

• Competitive salary, car allowance and annual bonus scheme.
• Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
• Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
• 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
• Health benefits.
• Free winter flu jab.
• Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
• Cycle to Work Scheme.
• Enhanced Family Leave.
• Plus many more employee benefits and celebration events.

STADA Group values and promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology, or sexual orientation. We use the strength of our uniqueness to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation, and the promotion of an inclusive working environment. We are looking forward to your application and welcome applications without a pharmaceutical background.