General Manager Switzerland

General Manager
- Switzerland

Location: London (initial 6+ months, Hybrid - 3 days from the office, two days from home), then Zurich (remote work)
Reports to: CEO Start date: Q3 2026 Type: Full-time, permanent

August is a full-service real estate development and lifestyle company, based in London. We create and manage beautifully designed holiday home collections across Europe, each one rooted in the character of its place, shaped by Studio RL, and looked after with the kind of care that makes arriving feel effortless. Our homeowners are globally mobile families and individuals who want the beauty of a second home without the weight of managing one.

We give them that, through considered design, seamless service, and a community built around how they want to live. Founded in 2018, August has grown steadily into a premier platform for European holiday homes. We are now entering our most ambitious phase of growth.

Switzerland is one of August's priority markets, and one of its most significant opportunities. The General Manager will own it entirely: strategy, team, pipeline, and performance, with a dedicated local team and full support from London across brand, CRM, training, and sales enablement. This is not a regional outpost. It is a fully resourced commercial operation with a clear mandate: build a market that sustains 100 share conversions per year.

August is changing the way it sells. We are focused on premium collections. That shift demands a fundamentally different approach: consultative, relationship-led, unhurried. Gravitas at every touchpoint. Brand alignment from first conversation to signed agreement. We need someone who understands that instinctively. Someone who has spent a career building trust with people who expect the best and who knows that the best relationships are never rushed.

This is a founding role in the truest sense. You'll begin embedded with August's leadership team in London, learning the business from the inside, contributing to strategy, and building the foundations of the Swiss operation, before relocating to Zurich to lead the market on the ground. We're open to someone currently based in the UK who is open to move to Switzerland, or an expat with Swiss roots who sees this as the right moment to return.

As General Manager, you'll own the full commercial journey for August in Switzerland, from first introduction to signed share agreement. You'll be the most senior August presence in the market: leading the team, setting the strategy, and representing the brand at the moments that matter most. The homeowners you'll be working with are discerning, globally mobile, and unhurried. They respond to authenticity, taste, and a genuine understanding of how they want to live.

You'll earn their trust over months through thoughtful introductions, immersive property experiences, and the kind of patient, considered relationship-building that never feels like selling.

• Own the Switzerland P&L against a double digit net revenue target
• Set local strategy in close alignment with HQ
• Report regularly to the CEO on pipeline progress, market intelligence, and team performance
• Represent August at all senior touchpoints across the region

• Hire, lead, and develop your local team: a Sales Director, Sales Manager, and Marketing Lead
• Create an environment where high standards and genuine care for colleagues go hand in hand
• Coach your team through a sales journey defined by patience, craft, and deep respect for the people you work with

• Build and manage a warm prospect pipeline across four sourcing channels: private office and agent networks, brand partnership events, and targeted digital and PR
• Guide your team through a nurture cycle that is frictionless and focused: these are relationships that take months, never a hard sell
• Host immersive property previews at August homes, curating experiences that show the seamless service proposition at its best

• Cultivate referral relationships with wealth managers, private bankers, family offices, lifestyle concierges, and existing homeowners
• Build connections that deepen over time and generate introductions that matter across the Swiss and broader DACH community

• Work with August's events and partnerships team to activate brand collaborations, key sporting partners, private schools, cultural moments, and the gatherings where the right people come together
• Represent August at select industry events, art fairs, and wherever the right audiences gather

• Work hand-in-hand with August's marketing team on digital strategy, content, and prospect intelligence
• Brief the design and creative team on collateral needs and contribute to the broader August commercial team's learning

This role sits at the intersection of entrepreneurship and hospitality. We need someone who can build something…