AV Director

About the Group

The world is obsessed by small start-ups or the largest corporates. Most UK media agencies are built to serve the top 100 spending clients, and there are a multitude of boutique agencies to serve those starting out in business. The Specialist Works is different. We are built exclusively for marketers at entrepreneurial brands. Businesses that are past the messy start‑up stage but are worlds away from the slow‑paced nature of large corporates.

Our clients span large privately owned businesses (often PE backed, founder‑led or both) and small to mid‑cap public enterprises. They are fighting larger, more established competitors and know they need to think and behave differently to win. They don’t conform to category norms. Since they can’t out‑spend their competition, disruption is the safest move they can make.

The marketers leading these brands are innovative, resourceful, moving at pace and in all‑out growth mode. They’re powerful; redefining categories, overtaking and acquiring traditional businesses and changing consumer behaviour along with it.

Our clients share three common yet exciting challenges which define everything we do as an agency:

• Consumer – customer acquisition is key to their success
• Company – they are highly ambitious and built lean
• Category – they are often outspent by their competitors, need to outmanoeuvre the competition and are passionate about disrupting an established category

The AV team are the broadcast media specialists of The Specialist Works.

We offer clients a unique combination of high service levels, international exposure and market leading analysis, which has helped bring about sustained fast revenue growth.

You will be leading a team in planning and buying across all areas of AV (traditional linear spot, BVOD, CTV, radio and sponsorship).

You will be directing the business of 2‑3 key agency clients, free from the shackles of network agency deals to lead best‑in‑class planning proposals.

You’ll also be a leader of people, managing and developing others, like a guiding light; your attitude and positive behaviour will filter through the rest of the team. You’ll have a can‑do attitude and an infectious “What’s Possible” approach to delivering the best work our clients have seen. You’ll get the best work out of a willing team.

The role can be based in either London or Bristol and we trust our people to adapt to what is most effective – thinking about what you need and the needs of your clients and colleagues. We call this employee‑centric working, giving you the ability to choose where you work on any given day (home/office/other).

London, Angel

• Establishing yourself as the lead on your business, recognised by all as the spearhead for the accounts
• Being the principle point of contact at senior level, taking ownership of client happiness and commercial performance, and owning internal reporting and forecasting for the AV team
• Living up to TSW’s reputation of consistently meeting/exceeding client expectations/requirements to grow their business through TSW
• Working with the client teams to understand the Client’s business dynamics so we can deliver highly relevant responses
• Anticipating and resolving client challenges by quickly identifying opportunities and threats. Working closely with the senior client team, you’ll keep them informed of these and know when they need to step‑in
• Establishing best practice through the planning process, leading to greater innovation and creativity – overseeing delivery of the Now, New, What’s Possible agenda
• Providing guidance to your team, the wider client and specialist teams with ongoing feedback to constantly improve our collective offering
• Be a pivotal part of new business pitch teams, coordinating and presenting responses
• Managing and improving the quality of everything produced by your team. Delivering far above the minimum expected standard in every aspect of work, including media planning, optimisation, analysis, communication, negotiation and presentation
• You will concisely and precisely be able to demonstrate your technical knowledge, performance planning, online marketing and general…