Senior Demand Planning Business Partner

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Senior Demand Planning Business Partner at Hasbro, you will manage the demand planning process for a specific commercial cluster. This role ensures our demand signal supports revenue, service, cash, and Coordinated Business Planning (IBP) decisions.

Location:

UK, West London (Uxbridge), Stockley Park.

Hybrid working pattern:
In-office requirement on Tuesdays, Wednesdays, and Thursdays. Option for remote working on Mondays and Fridays. Full-time hours.

• Lead the monthly Demand Management process for the assigned cluster(s) and deliver the agreed-upon unconstrained demand plan throughout the rolling planning horizon.
• Act as the single accountable planning partner for cluster commercial leadership and co-lead the Demand Management Review, aligning inputs from Commercial, Marketing, Finance, Supply Planning, and Market Distribution Planning (MDP).
• Ensure that the final demand plan reflects detailed assumptions, risk and opportunity decisions, and a clear rationale for material changes versus baseline or prior cycle.

• Govern forecast enrichment through HERO or the approved successor process, ensuring change traceability, reason coding, and measurement of Beneficial Forecast Adjustments within the defined enrichment horizon.
• Validate baseline and enrichment logic using market events, promotions, price changes, channel shifts, launches, seasonality, Point of Sale (POS) insights, and relevant external drivers.
• Drive data quality, historical cleansing in the field, and planning data integrity checks as foundations for reliable statistical forecasting.

• Manage critical cluster demand indicators including forecast accuracy, bias, FVA, and handoff timeliness, and direct detailed root cause analysis alongside the relevant contributors.
• Own the demand-side Risk & Opportunity log, key assumptions pack, and recommended actions to protect revenue, service, and financial delivery.
• Translate sell-out, customer, and commercial intelligence into a robust sell-in signal and challenge weak or unsupported requests using facts and analysis.

• Direct New Product Introduction (NPI) and innovation demand planning within the assigned scope and work closely with MDP, Commercial, and Marketing on phase-in, transition, and lifecycle assumptions.
• Own the formal handoff pack to MDP, including the consensus plan, assumptions, demand-side risks, and near-term horizon notes, and ensure execution feedback is reflected in future cycles where appropriate.
• Mentor and guide Demand Planners or support resources within the assigned cluster, contribute to standardization, backup coverage, continuous improvement, and help build a scalable planning process.

• Strong expertise in demand planning, IBP/S&OP, and commercial business partnering, typically built through significant experience in complex matrix environments.
• Advanced knowledge of forecasting techniques, enrichment oversight, segmentation, lifecycle strategy, and balancing forecast accuracy, effort, and business agility.
• Solid understanding of market, customer, category, and channel dynamics, including the capability to analyze commercial drivers and financial consequences.
• Degree or equivalent experience in Supply Chain, Operations, Business, Analytics, or a related field; APICS or equivalent is desirable.
• Strong working knowledge of planning systems and reporting environments such as Logility, SAP, Power BI, or equivalent tools.

• Excellent influencing and stakeholder management skills, including the ability to challenge senior partners constructively and hold tension in planning discussions.
• Ability to communicate analytical conclusions clearly to technical and non-technical audiences through concise narratives, reports, and meeting facilitation.
• Comfort operating across multiple functions, countries, and leadership levels with English as the common business language.

• Deep capability in leading Demand Management Reviews, structuring assumptions, governing enrichment, and connecting demand decisions to the wider IBP cycle.
• Strong analytical ability to integrate shipment, POS, customer stock, promotions, launches, pricing, and market signals into a coherent demand plan.
• Experience managing demand benchmarks such as forecast accuracy, bias, and FVA, and converting root causes into effective improvement measures.
• Strong understanding of NPI…