Global Strategic Marketing Director - Light Industrial
Edinburgh, City of Edinburgh Area, EH1, Scotland, UK
Listed on 2026-07-19
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Business
Business Development, Corporate Strategy, Marketing Strategy
Global Strategic Marketing Director - Light Industrial
Department: Marketing
Employment Type: Full Time
Location: United Kingdom
Compensation: £100,000 - £110,000 / year
DescriptionReporting to the Solenis LLC (Light Industrial Solutions) Water Treatment Business Unit, this is a high-impact strategic leadership role focused on driving profitable growth, market expansion, and long-term business value across the NCH Chem Aqua brand, now part of Solenis.
The successful candidate will play a pivotal role in shaping business unit strategy, identifying new growth opportunities, supporting M&A initiatives, and translating strategic priorities into actionable regional and sector plans.
This position is ideal for an experienced B2B marketing and strategy professional with a strong commercial mindset, exceptional analytical capability, and a passion for delivering growth in an international matrixed environment. This will be working with our Chem Aqua brand, so knowledge of the water treatment industry and experience of marketing in this industry is highly preferred.
This is a remote position with a flexible global location, with global travel expected.
Key Responsibilities- Support the development and ongoing refinement of the Business Unit strategy.
- Lead the development of selected sector strategies aligned with business growth objectives.
- Drive and/or support regional strategy activation initiatives, including the Archetype Model, Growth Navigator, and Sector Playbooks.
- Define and prioritize sectors and sub‑sectors at country, regional, and global levels.
- Support Executive, Regional Vice President (RVP), and Global Sector Account (GSA) leadership calls to align stakeholders and monitor strategy execution.
- Lead Voice of Customer (VOC) and blueprinting activities for emerging adjacent markets and technologies.
- Support M&A strategy development by identifying and evaluating external growth opportunities, including mergers and acquisitions.
- Lead business capability enhancement and growth initiatives across the Business Unit.
- Own the collection, validation, and analysis of accredited market data, including Serviceable Addressable Market (SAM) and market growth (CAGR) metrics.
- Develop sector‑level value propositions to support market positioning and business development efforts.
- Lead the development of the company narrative for IPO readiness and investor relations activities.
- Ideally 10+ years of experience in innovation, product development, strategic marketing, or business development roles at regional or global level.
- Strong B2B experience in a multinational environment.
- Experience in Light Industry, water management solutions, process chemistry, specialty chemicals, or related industrial markets.
- Strong knowledge of cooling water, boiler water, wastewater treatment, water reuse, asset protection, sustainability initiatives, and operational efficiency programs is advantageous.
- Strong understanding of light industry sectors and customer challenges, particularly within manufacturing, food & beverage, commercial facilities, data centres, pharma, micro‑electronics and other water‑intensive industries.
- Proven ability to develop market strategies, value propositions, and growth plans for technical solutions and light industry services.
- Strong collaborator and comfortable interacting across multiple organizational levels.
- Fluent/high‑level English; additional regional language skills are a plus.
- Strong analytical skills and a structured way of working.
- Highly customer‑focused (internal and external) with a deep understanding of light industry markets and customer needs.
- Excellent communication and stakeholder management skills.
- Strategic mindset with the ability to identify, evaluate, and develop new growth opportunities.
- Competitive Salary, company bonus scheme
- Comprehensive training and learning opportunities
- Company Pension
- 25 days holiday + Bank Holidays
- 4 x salary life insurance
- Company Sick Pay
- Discounts on numerous leisure, financial and retail products
- Employee Assistance Programme
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