Proposition Lead

Serving our customers, communities, and planet a little better every day.

Serving our customers, communities, and planet a little better every day.

Salary - up to £90,000 (dependant on experience) + annual bonus & benefits

Work Level – 2F

Location – We have office locations in the following areas Edinburgh, Reigate, Welwyn Garden City. Permanent

Office Attendance – Our hybrid working model gives you the best of both worlds - flexibility to work from home and valuable face-to-face time with colleagues. This role typically requires 1-2 days per month onsite.

Closing Date - Applications close on 20th August at 5pm

This is a fantastic opportunity to join the team as a Proposition Lead (known internally as Senior Proposition Development Manager) as we rollout a personalisation programme across IMS. You’ll deliver helpful propositions to Tesco customers at the exact moment they need them. You’ll partner with functional areas from across the Group business to deliver a new capability for IMS.

• Shape and lead the IMS personalisation strategy and roadmap, identifying high value use cases, defining the business case and working with technology/data teams on implementation plans that unlock growth through Tesco’s Adobe platform.
• Own delivery and performance measurement of the personalisation roadmap for Money Services products, ensuring required capabilities are prioritised within IMS, agreed operating models are in place for delivery and outcomes are tracked to demonstrate value to IMS and to Tesco.
• Increase customer engagement and Clubcard penetration for Money Services products by identifying opportunities to better connect customer data, marketing consent and targeting capabilities across the Tesco ecosystem.
• Drive greater value from Tesco owned channels by improving the effectiveness of CRM, digital and cross-sell activity, focusing on high impact opportunities aligned to commercial objectives for the IMS Partnerships team.
• Build strong partnerships across Tesco and IMS stakeholders to align priorities, secure sponsorship, influence decision making and accelerate delivery of direct growth initiatives.
• Enable cross functional alignment on personalisation and direct growth priorities through clear communications, strategic storytelling and actionable insight, ensuring commercial and marketing teams are aligned with and able to activate growth opportunities.

• Proven experience shaping customer growth or proposition strategies that deliver measurable customer and commercial impact.
• Demonstrated ability to lead through ambiguity, using data, insight and stakeholder engagement to define priorities and develop clear, actionable plans.
• Strong stakeholder management and influencing skills, with experience working with commercial, marketing, technology and data teams.
• Experience leading cross-functional programmes or propositions, from concept through to delivery and performance measurement.

• Experience developing personalisation, CRM or data-driven marketing capabilities.
• Knowledge of customer data platforms, audience targeting and marketing technology ecosystems.
• Experience with in retail, financial services or partnership businesses.

We welcome applications from everyone. If you’re excited about this role but your experience doesn’t align perfectly with every requirement, we’d still love to hear from you.

We value our people and diverse teams and believe the variety of backgrounds and experiences make us stronger to achieve our goals.

• A generous pension, with up to 7.5% employer contribution, depending on what you put in.
• Private Medical Insurance (WL2+) and virtual GP Service for you and your family.
• Performance related annual bonus.
• 7.2 weeks holiday, with the opportunity to buy more.
• Colleague Clubcard discount (10-15% + second card to share with someone else).
• Enhanced parental leave.
• Opportunities to Save and Buy as you earn.
• A place to get on - take advantage of our ongoing learning opportunities to help you achieve the job and career you want.

As a Disability Confident…