Global Senior Insights Manager, Brand Excellence

Job Overview

Just imagine shaping the future of the LEGO® brand through insights that spark bold decisions. Then make it real. As Global Senior Insights Manager, Brand Excellence, you'll be part of a Centre of Excellence within Global Insights, translating research into meaningful actions that help strengthen the LEGO Group's Masterbrand around the world. This is a Senior Manager level Individual Contributor role.

Please note:

Relocation support is not available for this role. We offer a flexible hybrid working model known as Best of Both, with 3 days in our London office and 2 days working from home.

• Lead Masterbrand strategy and positioning research, from business questions to recommendations.
• Act as a thought partner on brand strategy, helping shape meaningful business decisions.
• Create opportunities for transformational action by inspiring new thinking and challenging assumptions.
• Shape impactful insights programmes that guide brand development decisions.
• Partner across Global Insights squads, Business Partners, Culture, D&I and Data Platforms teams.
• Pilot emerging methodologies and bring outside perspectives that strengthen research practices and outcomes.
• Establish external partnerships, track success measures, and share learning across the wider organization.

• Experience working with brand strategy, positioning, communications, or brand tracking studies.
• Curiosity for new research approaches and a playful mindset that helps unlock creativity in others.

• Experience in consumer research, consultancy, agency environments, or corporate insights functions.
• Strategic thinker, comfortable translating business challenges into clear research journeys and actionable recommendations.
• Able to collaborate across teams, cultures and time zones while building trusted relationships.
• Confident presenting complex findings in business-level English with clarity and influence.
• Comfortable working across global teams and markets, with approximately 20-40 days of travel annually.
• Thinks broadly, puts audiences at the centre, and brings together diverse inputs into clear recommendations.

• Family Care Leave
  - We offer enhanced paid leave options for those important times.
• Insurances
  - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing
  - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount
  - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus
  - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace
  - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children's Rights.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to "inspire and develop the builders of tomorrow".