Category & Brand Director

Brand & Category Director | Founder

Location:

‘s-Hertogenbosch | Hybrid

We’re looking for a Brand & Category Director to strengthen our Brand & Category team as it grows from four to five colleagues, supported by two team members. You will own two to three product categories and act as the central point for a focused portfolio multiple global brand relationships.

This is a senior individual contributor role for someone who combines strategic category and portfolio thinking with a hands‑on, business‑first mentality. You will represent L with major international brands, often engaging senior decision‑makers, while coordinating Portfolio Sales, Sourcing, Product Development and Design to turn commercial opportunities into scalable, high‑quality assortments.

• Category & portfolio ownership: Define and continuously develop the architecture of categories, including positioning, assortment logic, portfolio gaps, rangedepthand lifecycle decisions.
• Global brand partnerships: Build and maintain trusted relationships with Lifestyle brands.
  
  Serve as their first point of contact, align brandobjectiveswith commercialopportunitiesand navigate complex internationalorganizationswith credibility.
• Portfolio development: Translate market feedback,pitchesand sales opportunities into clear portfolio choices. Work closely with Portfolio Sales to shape what we can offer and how each brand contributes to the wider portfolio.
• End-to-end process leadership: Act as the hub across Sourcing, Product Development, Design and Sales. Keep decisions, evaluations and delivery moving, with a clear focus on completing brand agreements and reviews within commercial timelines.
• Performance & lifecycle management: Review brand and category performance regularly, using sell-through, margin,trendand inventory insights to guide launches, refreshes, and end-of-life decisions.
• Brand building at scale: Help partners see the full value of working with L by connecting significant product volumes with positive brand building and opportunities for international expansion through loyalty campaigns.

• 10+ years of relevant experience in category management, brand management, portfolio management, buying or strategic sourcing.
• Experience working for or closely with consumer brands, combined with a strong feel for products,tradeand commercial decision-making.
• The confidence to manage senior stakeholders at large international brands and to remain effective under pressure.
• A practical, business-first mindset. You think ahead strategically and are equally comfortable getting into the operational detail. .

• International experience or responsibility across multiple markets and cultures.
• Experience with Lifestyle products and global consumer brands.

• A role in shaping the narrative of the market leader in tactical loyalty
• A dynamic, international and entrepreneurial environment where bold ideas are valued
• Career growth opportunities and a culture of collaboration, feedback, innovation and impact
• A beautiful office space in the heart of Den Bosch
• Access to L’s state-of-the-art gym
• Flexible working-from-home arrangements
• A generous pension plan contribution

L is the global leader in tactical loyalty campaigns for grocery retailers. With over 30 years’ experience across 35 markets and five continents, L partners with more than 100 leading grocery retailers to create rewarding Lifestyle and Entertainment campaigns, engaging over 60m customers worldwide.

At the core of our approach is Total Store Impact - a data-driven business model designed to help retailers boost sales productivity and improve profit margins in the short term, while strengthening brand equity and driving long-term business growth .

What makes L unique is our‘Founder’s Mindset’.This means that everyone thinks and acts like the company is their very own. As a Founder, you’re empowered to challenge the status quo, act without fear of failure, and adopt new ways of working to transform our business. Every day brings new challenges – and you’ll have the freedom and responsibility to shape your own path.

We’d love to hear your story.