Internship Customer Relationship Management - Loyalty

Learn and contribute to the creation of campaigns & vouchers that increase value and excitement for our customers. Learn about the latest technology we use to talk to our members and help with the generation of new leads in order to grow our member base and newsletters opt-ins through gamification. Within the CRM department all marketing activities for the Membercard base are being developed, launched and evaluated.

You will run through our “Best internship in Retail” and learn on the job while support the team with following:

• Support development and set up Member actions and promotions.
• Strong focus on gamification with the purpose of customer acquisition and engagement of existing Members.
• Development and creation of win-competitions to expand our prospect base, increase sales and boost engagement.
• Joint production of POS (Point of Sale) material together with marketing operations team.
• Development of follow-ups internal and external communications regarding the new loyalty program.
• Development of vouchers & campaigns together with our team and other teams such as E-commerce and Social.
• Development of campaigns designed to attract new customers through our channels and/or other brands’ channels.
• Reporting on the activities mentioned above.
• Besides this you will also get time to work on your own assignment that fits within the strategy and objectives of your education and Hunkemöller.

• You are currently enrolled in an HBO-/Bachelor-/Master studies (Marketing / Communication / New Media / Business Administration/International Business).
• You are familiar the MS Office package (Word/Excel).
• You are interested in Customer Loyalty & Customer Relationship Management.
• You are fluent in English, other languages would be a plus, but not mandatory.
• You’re available for at least 40 hours/week.

The Best Internship in Retail (BIIR):
Be a part of an exceptional internship program with 50 other fellow interns, filled with diverse learning opportunities such as Personal Branding and Business Innovation & Presenting trainings, the CEO & CFO Q&A, a Dragons’ Den, and so much more!

• An Assigned Buddy:
  Personal coaching from your buddy to discover your potential, guide your growth and build your network, within an empowering, playful and inclusive work environment.
• Work From Home (WFH) Policy:
  For 40-hour internships, you are allowed to work from home up to 2 days per week, depending on the nature of your role. During onboarding, WFH days may vary to better support your learning and training.
• Internship Allowance: 450€ per month (gross) with 8+ holiday days (based on 40h/week).
• Travel Allowance:
  Max. 23€ per day (based on your travel distance), if you are not eligible for the free Student OV Chipcard.
• Access to 25% staff discount and a company laptop.
• Company gatherings like Townhalls and drinks.

For this internship, you need to be available for 5 months starting in February 2027. Please note that your application will only be considered if you are enrolled at a school or university for the full duration of the internship. Additionally, to comply with Dutch law, one of the following must apply:

• You are an EU citizen,
• You are on a Family/Partner visa,
• You are a non-EU student studying in the Netherlands, and you meet at least one of the following requirements: (1) The internship is a mandatory part of your curriculum, OR (2) your university is willing to sign a third-party agreement (Nuffic Agreement).

We refer to the website for the Minimum Salary required by the IND for sponsorship by Hunkemöller. (link removed).

Hunkemöller’s “Best Internship in Retail” is not just a chance to add a few lines to your CV or to complete a study…