Senior Market Research Manager

Company Description Are you looking for a high energy, strategic, and fast-paced position with an impactful and mission-driven company? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements.  

We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent.  Join us and make a difference.

WHAT CAN RELIAS OFFER YOU?

Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!

Flexible work environment with onsite and work from home options – you choose when you want to come into the office!

Active Employee Resource Groups open to all employees!

Comprehensive onboarding program – a great introduction to our company, customers and culture!

Growth and career advancement opportunities!

Promotes internal mobility and career growth aligned with evolving business needs

Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science

Professional development gained from conference attendance and participation in organizations like NC Tech Onsite 321 Coffee Shop providing free coffee and pastries to employees

Job Description The Senior Market Research Manager performs external and internal research about relevant industry news, competitor intel, customer intel, and product intel using internal and external resources and quantitative and qualitative inputs. They use automation to curate as much as possible and prioritize their time generating insights based on that intel that are focused on commercial impact and action. They disseminate as much as possible to product marketing colleagues, sales, client care, and product with automation and into relevant workflows.

They are independent and self-led to perform the work necessary to support commercial success.  This role involves overseeing the collection and analysis of critical market and competitor and customer data, ensuring that insights are relevant to commercial decisions. WHAT YOU’LL BE DOING:

Perform market research – industry, competition, customer – that cover prioritized product categories, growth categories, customer categories, and GTM needs Partner with stakeholders to design research studies to support willingness to pay, opportunity assessments, pricing validation, ICP validation and effectiveness

Conduct continuous “desktop” research to monitor external sources

Set up internal data feeds to collect internal intel

Automate as much of the administration and operation of this work for self and others

Generate insights for use in commercial or GTM decisions including product development decisions and ICP prioritization, GTM strategies targeted at ICPs, and GTM monitoring for shifts in ICP Meet the needs for product, product marketing, growth marketing, sales, client success stakeholders at all levels accordingly

Build relationships to understand those needs and to…