Manager, Category & Shopper Insights; Home Care

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because:
Together We Have the Power to Win.

Church & Dwight isseekinga Manager, Category & Shopper Insights (Home Care) to join our team. The Manager, Category & Shopper Insights is responsible for leading strategic initiatives and the creation and execution of SBU category platforms with our focus Customers. This role will utilize advanced analytical capabilities, market research and insights, and executional tools to elevate our influence with both internal and external customers.

The Manager, Category & Shopper Insights will work with brand teams, Sales Strategy, key account sales teams, and their respective retailers to develop, lead, and communicate fact-based analysis and insights in their respective category (s) to help drive C&D and category topline sales objectives.

This role reports directly to the VP Commercial Strategy, Sales Operations.

Hybrid
:
This is a hybrid role based in Ewing, NJ and requires in person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays

• Proactively develops collaborative relationships with our cross-functional teams to be viewed as a trusted resource for category insights and objective growth opportunities

• Proactively builds insights to help educate and influence marketing and sales strategy at an internal organizational level

• Effectively communicate category management insights within internal C&D organization, and category management department, not in violation of confidentiality agreements with our customers

• Actively leads and participates in preparation of line reviews and re-occurring Customer Category reviews, JBP plans, and Top to Top meetings

• Monitor competitive activity and recommend solutions to meet/counter competitive threats to business

• Leads comprehensive understanding of POG/Merchandising insights and assortment to help identify and drive strategic sales opportunities and customer growth objectives

• Advanced utilization of Tools and Insights to Enable Execution:
  Custom research, Circana and customer POS, Loyalty Card, Panel, Shopper Insights, Assortment, and POG tools to deliver unique insights

The Manager, Category & Shopper Insights role will be evaluated on the following KPIs:

• Creation of Category Platforms

• Activation of Category Platforms by Top 10 Customers

• Category share growth selling stories and customer line-review support

• Increased distribution share growth or share of shelf growth

• Timely and complete delivery of one project (CSD) to benefit the broader Commercial organization.

• Excellent analytical, communication, storytelling, and creative problem solving skills

• Strong leadership, presentation, and influencing skills

• Action Oriented

• Priority Setting

• Decision Quality

• Dealing with Ambiguity

• Technical & Analytic Skills

• Integrity and Trust

• Bachelor’s Degree Required

• 8+ years of experience in the CPG industry required

• 5+ years in a Shopper Insights/Category Management role in the CPG industry required

• Nielsen and/or Circana syndicated data experience is required

• Advanced…