Director, Consumer Digital Experience

Location: Northern

## Director, Consumer Digital Experience Apply:
USA - Remote:
Full time:
Posted Yesterday:
R13975

Credit Acceptance is proud to be an award-winning company recognized both locally and nationally across multiple workplace categories. Our world-class culture is shaped by dedicated team members who are driven to succeed as professionals individually and together as a team. Backed by a strong product, exceptional people, and a stable financial foundation, we’ve grown into a leading provider of used and new car financing across the country.
Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations, and drive our Great Place to Work culture. We deliver high-quality services aligned to business needs, driving innovative improvements that support our company strategy and modern operating principles.

We are seeking a Director, Consumer Digital Experience to join the Credit Acceptance marketing team, reporting to the VP of Marketing. Credit Acceptance helps people with credit challenges buy a vehicle and build a stronger financial future. This leader owns the vision for the consumer digital experience across every surface and every stage of that journey — our website, mobile app and web portal — from the first moment someone wonders whether a car is possible, through the purchase, and across the life of the loan.  

This is where our emerging consumer value proposition will live. The Digital Vehicle Marketplace — giving consumers the ability to shop for and purchase a vehicle online from a Credit Acceptance dealer — is the future of the company, and it will be delivered through these surfaces. This role owns all of them: the website, the app, the portal and payments, the experience standard that holds them together, and a single prioritized roadmap that decides what gets built and when.  

This leader is expected to define the destination state for the consumer digital experience — what it should become over the next several years — and then sequence the work that gets us there. The leaders of Consumer Acquisition and Customer Loyalty & Retention are this role’s closest partners: they bring the business opportunity and the target, and this role is accountable for the experience that delivers it.

Success requires someone who moves fluidly between long-range vision and shipping product, and who makes prioritization decisions transparently when demand exceeds capacity.
** Outcomes and

Activities:

*** This position will work from home; occasional planned travel to our Southfield, Michigan office may be required. However, this position is permitted to work at our Southfield, Michigan office if requested by the team member.
* Define the destination state for the consumer digital experience and the multi-year path to reach it, and own a single prioritized roadmap across website, mobile app, web portal and payments — directly accountable for digital engagement, collection rate and cost to serve.
* Set and enforce the experience standard across surfaces so the website, app and portal work as one brand to the customer, regardless of how we are organized internally.
* Partner with Consumer Acquisition and Customer Loyalty & Retention to translate business opportunities into digital experiences, and sequence competing roadmap demand on value and capacity while making the tradeoffs explicit.
* Own the website experience that earns the purchase — conversion rate optimization, prequalification, dealer finder and marketplace surfaces, lead capture and dealer matching.
* Own the app and portal experience that owns…