Director of Audience - Remote

BLOX Digital is seeking an energetic, strategic Director of Audience to lead the continued advancement of BLOX Audience+, our dynamic paywall and audience monetization solution. As a member of our product team, this leader will shape the technology, prioritize investment, and guide product development to help our media partners grow subscription revenue, deepen engagement, and retain more subscribers.

Audience+ helps partners connect audience behavior with personalized offers, flexible customer journeys, and subscription experiences that support conversion and retention. The Director of Audience will build on that foundation, identifying opportunities to make the solution more effective, easier to use, and responsive to the evolving needs of BLOX Digital’s customer base and their goals.

This is a hands-on product leadership role for someone who understands subscription economics and can translate that knowledge into technology that delivers measurable business value. The ideal candidate combines a clear product vision with strong execution, commercial judgment, and the ability to align teams around improvements that drive lasting partner success.

• Own the product strategy and roadmap for Audience+, aligning continued development with partner subscription goals, market needs, and BLOX Digital’s business priorities.
• Identify opportunities to improve acquisition, engagement, retention, and audience monetization across the subscriber lifecycle.
• Prioritize initiatives using customer evidence, revenue potential, usability, technical dependencies, development effort, and long‑term product value.
• Define clear outcomes for product investments and communicate roadmap priorities, tradeoffs, and progress to internal stakeholders and partners.

• Lead product discovery and requirements for improvements to audience segmentation, dynamic metering, registration, offers, pricing, and customer journeys.
• Advance subscription experiences that reduce friction in checkout, account access, renewal, cancellation, and reactivation.
• Guide the development of tools that help partners test offers, understand performance, and act on audience insights with greater confidence.
• Evaluate practical uses of AI and automation to improve targeting, simplify workflows, and support better subscription outcomes, with clear measures of value.

• Partner closely with engineering, design, analytics, and other product leaders to turn priorities into clear requirements, acceptance criteria, and achievable release plans.
• Maintain a disciplined product backlog and make informed decisions about scope, sequencing, dependencies, and tradeoffs throughout development.
• Work with technical teams to strengthen product reliability, performance scalability, and integration across the BLOX ecosystem and relevant third-party systems.
• Coordinate validation, launch readiness, and post‑release evaluation, ensuring new capabilities solve the intended problems and can be adopted successfully.

• Build a consistent feedback process through customer research, product usage data, support trends, and input from sales and implementation teams.
• Engage partners in discovery, usability testing, and pilot programs to validate needs and refine solutions.
• Translate recurring customer challenges into scalable product improvements that benefit organizations of different sizes and levels of audience expertise.
• Equip sales, marketing, implementation, and support teams with clear product positioning, release guidance, and training so partners can realize value from new capabilities.