Head of Commercial

There’s a moment when growth becomes personal. Someone discovers a product because of an idea you believed in. They return because it earned their trust. You helped make that connection happen.

At Mercola, you’ll bring supplements and at-home lab tests to more people—and feel the pride of turning a bold idea into a relationship that lasts.

Imagine watching a partnership you built open doors that once seemed out of reach. Feel the exhilaration of backing your judgment, finding what connects, and seeing customers choose you again. Experience the satisfaction of building a business whose success carries your fingerprints.

Your ambition will have room to breathe. Your decisions will matter. And your proudest achievement can be what keeps growing after that first breakthrough: customers who stay, partners who believe, and a team inspired by what you made possible.

Build something you’ll be proud to look back on—and excited to wake up to.

• Pay: Base salary plus performance pay tied directly to new customers, active buyers, monthly product revenue and customer acquisition cost.
• Location/
  
  Schedule:
  
  Remote/ Full-Time
• Purpose: Grow revenue from Mercola’s existing supplements, new supplement launches and at-home lab tests through profitable customer acquisition, repeat purchasing and partnerships.

• Own revenue outcomes for the existing supplement line and at-home lab tests.
• Lead new supplement launches from go-to-market planning through sustained sales.
• Increase new customers, active buyers, repeat purchases and reorder rates.
• Run paid acquisition through Hawke Media, setting targets, reviewing results weekly and holding the agency accountable for customer acquisition cost and revenue.
• Reallocate channel spend based on measured return and growth efficiency.
• Turn the Florida practitioner-clinic and UK gym bone-screening partnerships into measurable sources of customers and product revenue.
• Monitor commercial performance and improve acquisition cost while scaling volume profitably.
• Operate directly across acquisition, agencies and partnerships before building a team.

• Proven experience growing a direct-to-consumer health or supplement business.
• A demonstrated record of reducing customer acquisition cost while scaling customer volume.
• Experience managing performance agencies against business results.
• Direct accountability for acquisition and revenue outcomes.
• Documented results with specific numbers, including customers acquired, revenue growth, acquisition cost and repeat purchase performance.
• A hands‑on commercial approach, sound economic judgment and willingness to take direction and adjust quickly.

• Leadership experience at a direct-to-consumer health, wellness or subscription brand, or a supplement brand that scaled online.
• Experience launching supplements into an existing customer base.
• Experience selling diagnostics or at-home lab tests directly to consumers.
• Revenue generation through practitioner, clinic or fitness‑facility partnerships.
• Experience operating in both US and UK markets.

• Direct ownership of physical product and partnership revenue.
• A hands‑on mandate across acquisition, repeat purchasing, launches and partnerships.
• Base salary plus performance pay linked to defined commercial outcomes.
• An opportunity to build a team after establishing direct operating results.

You will run acquisition, manage agency performance and drive partnership revenue directly before building a team. Success requires specific, measurable results and profitable growth.

This role will challenge candidates whose experience centers on brand, content or product creation without direct acquisition and revenue accountability.