Manager, Channel Strategy

Job Overview:

The Channel Strategy team leads strategic planning and execution for all channels and customers. As a Channel Strategy Manager for Convenience and Drug channels, you will play a large role in the strategy, planning and communication to our National Retail Sales and Direct-Store
- Delivery (DSD) Franchise teams for the DSD portfolio within the Convenience and Drug channels. The ideal candidate understands that true value creation, both for our customers and the company, is built upon a long-term, shared vision of growth that is grounded in consumer and shopper needs/occasions and informed by leading edge category and channel insights. This individual will work seamlessly across multiple functions within Keurig Dr Pepper’s Beverage Operating Unit to develop actions and implement recommended strategies.

We are looking for a team player who has strong problem solving and communication skills, as well as the ability to drive and own a project from start to finish.

Position location:

Frisco, TX (Hybrid role 3 days in the office, 2 days work-from-home)

Reports to:

Sr Director, Channel Strategy Responsibilities Play  a leadership role in the Convenience and Drug channel and customer commercial strategy for KDP’s DSD Cold portfolio of brands, including partnership brands, working with our most valued retail partners

Work seamlessly across multiple internal and external functions including Brand, Category Commercialization, Partners, Revenue Growth Management, Omnichannel, Category Management and Route-to-Market Partner cross-functionally to develop category, brand and/or initiative specific selling stories with leading-edge consumer, shopper and category insights to be delivered at our annual National Sales Meeting and ongoing throughout the year Support Joint Business Plans and other strategic meetings by providing analytic and commercial thought leadership support to the sales team

Lead strategy behind increasing share objectives within the Convenience and Drug channels

Serve as the KDP DSD Cold Portfolio subject matter expert and commercial lead in cross functional planning meetings

Efficiently prioritize time across assigned Convenience and Drug customers to ensure the KDP DSD Cold initiative selling stories are flawlessly executed, on time, for each respective customer and buyer

Deliver against annual and long-term KPI’s including base brand acceleration, successful innovation sell-in and expansion, distribution, share while achieving revenue and profit growth targets

Leverage Circana, retailer shopper card data, Numerator and proprietary tools and research to develop best-in-class insights and selling stories

Total Rewards:

Salary range $96,800 - $140,000

Actual placement within the compensation range may vary depending on experience, skills, and other factors Benefits, subject to election and eligibility:
Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement Annual bonus based on performance and eligibility

Requirements:

Bachelor’s degree or equivalent experience; MBA a plus5+ years of experience in Retail Buyer, Customer Sales, Commercial and/or Category Management in a CPG company;
Convenience experience preferred

Ability to work independently and collaboratively across cross-functional groups

Exceptional analytical capabilities utilizing Circana, customer shopper data or similar programs

Proven ability to develop and implement strategic frameworks for an organization

Ability to take programs from concept to execution

Strong written and verbal communications skills

Strong project management experience

High proficiency with all Microsoft Office platforms

Team player…