Principal Marketing Analyst

DTE is one of the nation’s largest diversified energy companies. Our electric and gas companies have fueled our customer’s homes and Michigan’s progress for more than a century. And as Michigan’s largest source of renewable energy, we’re creating a cleaner, healthier environment to power our future. We’re also serving communities beyond Michigan, where our affiliated businesses offer renewable energy, emission control technologies, and energy services to industries in 19 states.

But we’re more than a leading energy company... and working at DTE is more than just a job. At DTE, we take great care of each other and our customers, and we use our energy to be a force for growth and prosperity in our communities.  When you join us, you’ll be part of a team that welcomes, recognizes, and celebrates differences and values everyone’s health, safety, and wellbeing.  

Are you ready to make that kind of difference? Bring your energy to DTE. Together, we can achieve great things.

Testing

Required:

Not Applicable Hybrid Role:
This role is hybrid, with an established schedule of in-person work required at an assigned work location. Any remote work is expected to be performed from an employee’s primary residence, unless allowed (or prohibited) through the Company’s remote work guidelines.

Emergency Response:
Yes – Must be available to perform a primary assignment in support of DTE’s emergency response to storms or other events that impact service to our customers.

Job Summary
Develops marketing and/or business plans designed to enhance customer satisfaction and profitability, and manages activities related to the implementation of such plans. Leads projects and provides analytical support for marketing activities within or across business unit lines. Manages timely and relevant communications with internal and external partners and stakeholders.
Key Accountabilities Performs data collection, statistical and numerical analyses in support of strategic, tactical or performance improvement plans

Gathers information, analyzes, designs, recommends and implements solutions in area of responsibility

Manages operations and resources, monitors, reports and develops strategies to improve on key performance metrics

Creates and maintains project work plans, campaigns and budgets. Schedules and manages work activities for projects/campaigns to ensure on-time and in-budget completion, while achieving revenue retention/attainment or performance improvement goals

Develops business or marketing plans based on customer expectations; including performance objectives, strategies, tactics and financial projections

Interfaces with business units appropriate for the assurance of timely execution of customer-related projects

Defines customer segments and develops customer segment strategies including market scans, gap analyses, metrics and customer service expectations

Meets with customers and customer groups; develops and delivers presentations to internal and external parties; represents the department management at cross-functional meetings

Represents and promotes the program at public events and activations, communicating confidently with diverse audiences, educating customers on the program’s value and benefits, and responding clearly to questions.

Provides expertise, guidance and/or work direction and participates in the training of internal and external (vendor) staff

Minimum Education & Experience Requirements Bachelor's degree in Business (or a business-related discipline), Economics, Marketing, Engineering, or a related discipline and 5+ years of relevant work experience

Other Qualifications Preferred MBA or relevant post-graduate degree.

Experience in developing and executing integrated customer-awareness campaigns across social…