Director, Portfolio Strategy & Product Marketing

SALARY RANGE: $220,000/year based on experience & qualifications

BENEFITS:
Medical, dental, and vision insurance, optional FSA/HSA, 401k with 6% employer match, life and AD&D insurance, Employee Assistance Program, short & long term disability, tuition reimbursement, 21.67 days of paid time off + 10 holidays

We believe that sustainability should not require customers to compromise on price, convenience, or performance. Our mission is to create positive & systemic impact for the critical industries that sustain life. We value innovation and take pride in challenging the status-quo; we choose to view obstacles as opportunities. We value new ideas and encourage the team to apply creativity and invent new solutions to meet challenging demands.

We foster open, direct communication, and a collaborative working environment through our unique approach to work culture. We value our employees and demonstrate that through our compensation and benefits programs and opportunities for growth and development.

Tidal Grow Agri Science develops next-generation agricultural technologies designed to improve crop performance, nutrient efficiency, and grower profitability. By translating advanced chitosan science into practical, scalable products, we create innovative agricultural solutions that integrate seamlessly into modern farming operations to deliver higher yields with more efficient inputs.

Tidal Vision strives to build and invest in the highest performing and most innovative team. We put our people and customers above process, avoid company-wide rules as much as possible, and have the courage to take unusual approaches to advance our mission. With this approach, we believe we can create a more flexible, fun, stimulating, creative, collaborative, and innovative organization.

Our commitment to developing, practicing and promoting direct and open communication, responsibility and freedom, and leading with and seeking context is a responsibility for every role at Tidal Vision.

The Director, Portfolio Strategy & Product Marketing leads the commercial strategy and market success of Tidal Grow Agri Science’s product portfolio. The role owns segmentation, targeting, positioning, pricing, channel strategy, label and claims strategy, launch planning, and lifecycle commercialization.

This role is a critical member of the Product organization, working alongside Product Management and R&D to shape and commercialize Tidal Grow Agri Science's product portfolio. As the portfolio's commercial leader, the Director drives market strategy, positioning, pricing, channel strategy, launch planning, and lifecycle commercialization to ensure products achieve successful market adoption and long-term growth.

• Lead portfolio commercialization strategy across crop nutrition, biostimulant, and crop protection markets.
• Own segmentation, targeting, positioning, value propositions, pricing architecture, and channel strategy.
• Own the commercial direction of each product from development through launch and lifecycle management.
• Own label and claims strategy, partnering with Regulatory on registrations, substantiation, and compliance.
• Partner with Product Managers to translate technical capabilities, efficacy data, and customer needs into commercially successful products.
• Partner with Marketing to establish promotional…