Mgr Customer Planning

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Note:

If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews.

These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment.

Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.

Posted Date:
Oct 23, 2026

Requisition Number: 130060

Location:

Hershey, PA or Remote
Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom.

Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

This role focuses on leveraging specialized expertise to develop and implement strategies that anticipate and address customer needs and behaviors, thereby optimizing sales and profitability. The individual operates as a subject matter expert, delivering significant contributions to projects and processes with measurable impact on business outcomes. They serve as trusted advisors and thought partners, guiding others through complex challenges within their area of specialization.

Working independently with limited supervision, they analyze multifaceted problems and influence stakeholders across divisions by strategically communicating facts, policies, and practices. This position requires advanced knowledge and skills, with a strong understanding of how their work affects related areas, ensuring alignment with broader organizational goals.

Develop Customer‑Centric Strategies to Optimize Sales and Profitability:

The role applies advanced analysis to identify customer needs and develop actionable strategies. It evaluates customer segments, buying behaviors, and market shifts to guide planning tactics. This work directly influences assortment, promotion, and investment outcomes.

Lead and Contribute to High‑Impact Projects Across the Division:

The role leads and delivers major portions of projects, ensuring recommendations reflect deep subject matter expertise. It evaluates complex trade‑offs, identifies risks, and ensures outputs align with planning standards. These contributions strengthen cross‑functional decision‑making.

Serve as a Trusted Advisor to Stakeholders:

The role provides specialized guidance to leaders across Sales, Supply Chain, Finance, and Category Management. It explains complex insights and…