VP of Product; Fully Remote

• Own the product surface—storefronts, checkout, payments, merchant OS, and AI agent—driving roadmap, sequencing, specs, quality, and rollout.
• Lead a small team of principal-level PMs, setting the standard for what ships: PRDs with prototypes, specs with test cases, and launches with reference merchants.
• Build merchant truth: direct relationships with top merchants, weekly calls, and repeat pain points shipped as fixes in weeks.

Who You Are:

• A builder, not a coordinator, with experience as the #1 or #2 product leader at a growth-stage company.
• Technical enough to be dangerous: you read PRs, prototype before you spec, and have shipped AI into production.
• A drill sergeant with no ego, giving tactical in-depth feedback, holding the bar, and admitting mistakes fast.

How We Operate:

• All In to Win, A Players Only, Merchant First, Entrepreneurial Spirit, and Execution Over Ego guide every decision.
• We are allergic to ivory towers; leaders stay close to merchants and the ground truth.
• This is not a "set the vision and delegate" role—expect to be in the weeds daily.

Phoenix is the Autonomous Commerce Platform for DTC founders, unifying storefronts, checkout, payments, and operations with AI agents. The company has 8-figure ARR growing 100% YoY and a culture of high ownership, A-players only, and execution over ego.