Director, Product and Go-To-Market - Point of Care - Remote
Bloomington, Hennepin County, Minnesota, USA
Listed on 2026-11-07
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Business
Marketing Strategy -
Sales
Optum Insightis improving the flow of health data and information to create a more connected system. We remove friction and drive alignment between care providers and payers, and ultimately consumers. Our deep expertise in the industry and innovative technology empower us to help organizations reduce costs while improving risk management, quality and revenue growth. Ready to help us deliver results that improve lives?
Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.
The Product Growth organization bridges product, commercial, customer, and ecosystem teams to ensure Optum Insight products and solutions achieve scalable, measurable growth across acquisition, activation, expansion, and retention.
The Director, Product Growth and Go-To-Market - Point of Care will serve as a strategic leader for Optum's Point of Care revenue cycle portfolio, defining how the portfolio is positioned, brought to market, and expanded across the healthcare market. The individual will translate product capabilities, market insights, and customer needs into differentiated positioning, value propositions, target customer strategies, and sales motions that drive pipeline, adoption, retention, and growth.
Working cross-functionally, this leader will help strengthen Optum's market position while increasing utilization, expansion, and customer value.
You'llenjoy the flexibility to work remotely
* from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
- Lead end-to-end go-to-market strategy and execution for Optum's Point of Care Revenue Cycle portfolio, aligning portfolio strategy, market opportunity, product roadmap and commercial priorities
- Develop differentiated market positioning and value propositions across facility and professional coding, CDI, charge capture, audit and compliance, analytics, AI-enabled automation and related revenue-integrity capabilities
- Define target markets, ideal customer profiles, buyer personas, priority use cases and sales motions, translating market and customer insights into actionable growth opportunities
- Develop commercialization and launch strategies for new and evolving capabilities, including clear measures of success, market activation requirements and plans to support adoption and scale
- Identify portfolio expansion, bundling, cross-sell and upsell opportunities that create broader customer value and increase the commercial impact of Optum's Point of Care RCM capabilities
- Partner closely with Product leadership, bringing market, customer, competitive and sales feedback into roadmap discussions while translating product roadmap priorities back into actionable commercial strategies
- Equip Sales and client-facing teams to effectively position the portfolio through clear messaging, value propositions, demonstrations, competitive differentiation, use cases, enablement materials and training
- Partner across Product, Sales, Marketing, Growth, Finance, Pricing, Contracting, Legal, Operations, Implementation and Customer Success to remove barriers to commercialization and accelerate execution
- Drive adoption and expansion across the installed base, using customer feedback, utilization, realized value and market insights to identify opportunities for greater adoption, reference readiness and portfolio expansion
- Monitor market performance and commercial outcomes, establishing measures of success and using pipeline, adoption, customer and market signals to refine GTM priorities and course-correct where needed
- Represent the voice of the market and…
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