Director, Creative Strategy

About Darkroom

Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Matter. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients.

Our team has been responsible for billions of dollars in trackable revenue across the various e-commerce marketplace, direct-to-consumer, and social commerce programs under management. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth.

What started as a boutique design agency evolved into one of the fastest-growing private companies in America (Inc. 5000), one of the most successful results-driven performance media agencies of the 2020s (Varos), and esteemed recognition by Forbes 30 Under 30 for our founders’ contribution in Marketing & Advertising (Forbes).

We’re looking for a visionary creative leader with deep experience in developing ad concepts for digital paid media advertising formats on Meta, Tik Tok, and other channels. You’re able to dive deep into the pixels and give tactical feedback on design and video, but understand how to thread the needle between performance frameworks, creative testing, and world-building assets. You’re likely a Creative Strategist by trade with a background in Design, Video Editing, or Performance Marketing.

You are hyper-focused on paid media performance and developing advertisements that sell products and services.

You ll work on our Performance Creative service—our AI-powered creative strategy engagement for paid media clients that want to work with us on the following:

• Expertise:
  Engage us for our expertise in creative strategy, which includes assessing the efficacy of their ad hooks, ad bodies, and general creative direction. You will have a clear perspective on how to improve this over time.

• Sales:
  Deliver game changing creative ads that sell their products and services better than anyone else.

• Diversity:
  Increase the creative diversity of their ad program through the use of multiple ad formats: statics, motion, video, UGC, AI.

• Volume:
  Increase the volume of their performance creative program by delivering upwards of 50-100 new ads per month with the intention of scaling that as needed.

This role is for individuals who want to be at the forefront of digital advertising, AI in marketing, and join a team that is building the best creative advertising culture in the business. You will work directly on our Creative Team, which works with our clients to enhance their Creative Output. You will also work with both our Social Commerce team to enhance UGC creative and our Paid Media team to plug into their ad scaling strategies.

Generally, your work will be the lifeblood of our ad programs.

This role is ideal for someone who thrives at the intersection of creativity, AI, and performance - combining bold visual storytelling with data-informed design decisions. You ll report to the Director of Creative and lead the management of Designers and Editors to execute paid media assets across a variety of formats, including static ads, short-form videos, motion graphics, and UGC content.

Your work will directly impact client performance by delivering a high-volume of ad concepts, elevated creative direction, and data-backed testing frameworks.

This is a fully remote role and is open only to candidates based in Florida, New York, Pennsylvania, Colorado and Texas.

• Creative Strategy:
  Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and Tik Tok, but also You Tube, Amazon, and Display Platforms.

• Short Form Video Expert:
  Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.

• Data Analysis:
  Translate client’s marketing strategy and performance data into clear,…