Creative Strategist; e-commerce specialist

Creative Strategist (e-commerce specialist)

At Papa in Shape, we create bold, performance-driven content that inspires people to transform their fitness journey. As our Creative Strategist, you'll be the brain behind the ads: turning data into creative concepts, coordinating production with editors and creators, and pushing out content that doesn't just look good — it converts. You'll be working fully remote with a high‑energy team (copywriter, video editors, UGC creators, founders) to produce content that fuels growth, maximizes ROAS, and makes Papa in Shape stand out in a crowded market.

• Turn campaign objectives and KPIs (ROAS, CPA, CPL) into smart creative roadmaps.
• Use customer psychology, create processes and methods for copymining and competitor research, and competitor insights to shape messaging that hits.
• Work with paid media teams to find the right storytelling angles for Meta, Tik Tok, You Tube, and Google Ads.
• Own the creative briefing process with designers, editors, copywriters, and UGC actors.
• Deliver sharp, structured briefs that speed up execution and kill misalignment.
• Oversee quality of assets, give clear feedback, and iterate fast.
• Test multiple formats: UGC, motion, static, multi‑frame, interactive.
• Scout, brief, and manage UGC creators aligned with Papa in Shape’s goals.
• Build a pool of creators by vertical and scale collaborations.
• Ensure smooth integration of UGC into ads with the media team.
• Track UGC performance and double down on what converts.
• Apply test‑and‑learn frameworks to messaging, visuals, and formats.
• Deliver post‑campaign creative reports with actionable insights.
• Work closely with analytics & media to tie creative directly to business results.
• Keep a constant eye on new ad trends, formats, and hooks.
• Build a swipe file and concept library to speed up ideation.
• Push bold ideas that differentiate Papa in Shape from the competition.

• Fluent in French and English.
• Based in Thailand or willing to relocate to Thailand.
• 3‑5+ years in creative strategy (e‑commerce or agency, performance‑driven).
• Direct response mindset: you know how to make people click, convert, and stay.
• Fluent in platform nuances:
  Meta, Google Ads, Motion App, Hyros, Google Analytics, You Tube, Adobe Creative, Canva, etc.
• Collaborative: thrive in fast‑paced, cross‑functional growth teams.
• Balanced: mix creative instinct with data‑backed decisions.

• 100% remote working.
• Fixed monthly commission.
• Intensive initial training with experts.
• Tools and training to help you go even further.
• Three months of health support provided free of charge.
• Self‑employed status – self‑employed entrepreneur.
• Package for relocation.

Associate

Full‑time

Marketing

IT Services and IT Consulting