Creative Director- Health & Wellness -Remote PST

The Creative Director will oversee the full creative function for Hi-Altitude’s brands, shaping visual identity, guiding creative strategy, and producing compelling work across digital, brand, product, and customer experience touchpoints. This leader will balance strong brand sensibility with data-informed decision-making and will play a key role in unifying creative execution across performance marketing, lifecycle, ecommerce, and brand storytelling.

You will lead a growing team of designers and collaborate closely with marketing, product, and leadership to translate insights into high-impact creative that performs.

• Lead, mentor, and develop an 8+ person creative team (with planned expansion in 2026) across brand, performance, and direct response initiatives
• Oversee creative workflow, project prioritization, and resource allocation for multiple concurrent initiatives
• Onboard new creative talent including direct response designers, UI/UX designers, email designers, and performance-focused designers
• Set clear performance expectations and provide regular feedback aligned with company goals and OKRs
• Champion a culture of innovation, creative excellence, collaboration, and data-informed iteration

• Own and evolve the visual identity systems for Hi-Altitude’s brand portfolio
• Maintain and develop brand guidelines, style guides, design systems, and visual toolkits
• Ensure cohesive and consistent creative execution across paid media, email, social, website, packaging, and all in-market brand touchpoints
• Shape and safeguard a modern, approachable, California-inspired aesthetic throughout the portfolio

• Lead creative strategy for campaigns, new product launches, packaging, websites, and overall brand storytelling
• Manage creative development for key marketing channels, including paid media (Google/Bing, Meta/Tik Tok), lifecycle marketing (email/SMS), and ecommerce/site design
• Deliver high-quality, conversion-focused creative that meets channel-specific performance benchmarks while upholding brand integrity
• Balance rapid production needs with the ongoing evolution of long-term brand identity
• Translate marketing insights and performance data into creative improvements through structured A/B testing, iteration, and optimization
• Collaborate closely with marketing and cross-functional leaders to prioritize initiatives and deliver creative assets on time and at a high standard

• 10+ years of experience in creative roles, including 5+ years in a senior leadership or team management position
• Direct leadership of creative teams of 5–10+ people, with demonstrated ability to manage workload, prioritize projects, and develop talent
• Experience across both brand-building creative and performance/direct-response creative—comfortable producing work that elevates brand identity and meets channel-specific performance goals
• Proven track record of delivering creative that drives commercial outcomes (e.g., CTR, CPA, ROAS, conversion rate) while maintaining strong brand standards
• Robust portfolio showcasing digital campaigns, brand identity work, paid media assets, and performance-oriented creative
• DTC or e-commerce experience with an understanding of rapid testing cycles, data-informed decision-making, and high-volume creative production
• Thrives in a fast-paced, remote-first environment with multiple stakeholders and shifting priorities
• Bachelor’s degree in Design, Marketing, Communications, or a related field preferred—but equivalent experience and a strong portfolio will be fully considered

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Canva
• Familiarity with Figma or Sketch for UI/UX collaboration
• Experience using project management tools such as Asana, , or similar
• Bonus:
  Exposure to Klaviyo, Shopify, or comparable e-commerce and lifecycle tools

• Experience in supplements, wellness, beauty, or health-related industries, with an understanding of compliance considerations for claims and visuals
• Working knowledge of Shopify Plus, including collaborating on site updates and UX enhancements
• Background supporting subscription or retention-focused creative, including lifecycle campaigns
• Experience…