Concept Designer, Global Creative Studio

Concept Designer, Global Creative Studio

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Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

The Concept Designer role is a member of the Global Creative Studio (GCS) team responsible for the concepting, execution, and delivery of Global, DTC, and Wholesale marketing campaigns, while also supporting the day-to-day GCS graphic design commercial needs across promo campaigns, paid social, and display ads. This position works heavily across multi-functional departments, especially our internal studio team, Global Content Factory, to ideate, concept, and create omni campaigns for owned channels and wholesale partners.

This role reports into the Concept Designer Manager, Global Creative Studio.

• Concept and produce brand-led marketing campaigns for Global, DTC, and Wholesale channels.
• Collaborate closely with Global Content Factory studio team and copywriters.
• Deliver brand-compliant creative assets for a broad range of platforms including print materials, social media, banner ads, and eCommerce based on day‑to‑day brief assignments.
• Collaborate with marketing partners to translate creative vision, define expectations, standards, quality, timelines, and deadlines.
• Build strong partnerships with cross‑functional teams and create an efficient operation and a culture that mixes innovation and creativity across all marketing channels.
• Keep track of current, developing, and changing regional and global trends in fashion and design.
• Partner with the Global Creative Operations team.

• Previous experience concepting Omni campaigns across print, mobile and/or web experiences at consumer‑focused brands, or agencies.
• 7+ years graphic design agency experience preferred.
• Excellent presentation skills.
• Adobe Creative Suite.
• Figma.
• Microsoft Suite.
• Ability to work in a highly collaborative environment, multi‑task, and participate in a team‑based planning.

Boston, MA Headquarters
Pay Range: $68,470.00 – $87,780.00 – $ annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally.

You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work‑life balance is more than just a buzzword – it’s part of our culture.

New Balance offers a North American hybrid model encouraging in‑person teamwork while maintaining flexibility. Associates work in office 3 days per week (Tuesday, Wednesday, Thursday). The “Work from Anywhere” (WFA) model allows 4 weeks per calendar year, maintaining core culture while providing flexibility.

New Balance provides equal opportunities for all current and prospective associates irrespective of race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.

Mid‑Senior level

Full‑time

Design, Art/Creative, and Information Technology

Sporting Goods Manufacturing