Creative Strategist – Google and YouTube Ads

Overview

LDX Digital is a cutting-edge digital marketing agency specializing in performance-driven advertising. We partner with eCommerce brands to create engaging and impactful ad campaigns that deliver exceptional results
.

Our team is fully remote and globally diverse
, united by a shared passion for creativity and innovation.

If you’re passionate about creative strategy and building lasting relationships, LDX offers a collaborative and fast-paced environment where your impact is felt every day.

💻 What We Want You To Do As a Creative Strategist at LDX Digital, you will play a pivotal role at the intersection of data, creativity, and digital storytelling
.

Your mission is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across Google platforms, including You Tube, Search, Display, and beyond
. You’ll collaborate with product marketing managers, analysts, designers, and clients to craft compelling creative campaigns that resonate globally.

Our focus is on Performance
, ensuring our clients are hitting their KPIs consistently with the best in house creative and design strategy
.

• Market Research & Trend Analysis
  • Proactively monitor digital platforms such as You Tube, Instagram, and Tik Tok to identify emerging creative trends and behavioural shifts
  • Leverage tools like Google Trends, Think with Google, and You Tube Analytics to forecast content opportunities
  • Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity
• Competitive & Landscape Analysis
  • Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Centre, foreplay, motion, Meta Ads Manager and third-party benchmarks
  • Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities
• Creative Performance Analysis
  • Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms
  • Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots
  • Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data
• Writing & Developing Creative Briefs
  • Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights
  • Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails
  • Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs.
• Creative Project Management
  • Oversee multiple concurrent creative projects, from ideation through execution and performance review
  • Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery
  • Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication

🤝 You’re Perfect If You Have

• 3 years of experience in digital marketing, creative strategy, or performance advertising
• Strong grasp of marketing analytics and ability to translate data into actionable creative decisions
• Strong understanding of Media-buying and Sales data is required.
• Excellent communication and brief-writing skills
• Experience with creative tools such as Figma, Canva, or Adobe Creative Suite is a plus
• Experience working with global brands or in a fast-paced tech environment
• Knowledge of Google Ads, You Tube Ads, and programmatic advertising best practices
• Knowledge of META Ads and Tik Tok Ads
• Comfort with storytelling across diverse cultures and markets

🌟

What’s in it for you:

• Fully Remote Work:
  Enjoy the flexibility to work from anywhere
• Impactful Voice:
  Be a key player in shaping media strategies and driving client success
• Growth Opportunities:
  Advance your career quickly in a dynamic and fast-paced environment
• Continuous Learning:
  Access to the latest courses, certifications, and learning opportunities. We support your professional growth
• Competitive Compensation:
  Earn competitive pay with performance-based bonuses
• Vibrant Culture:
  Join a team of ambitious professionals in a supportive, collaborative environment
• Client Impact:
  Work with high-profile clients, delivering significant business impact through innovative media strategies

• Click Apply and submit your CV
• Fill in a short survey
• 1-on-1 video interview with HR
• You will be asked to complete a short test task
• 1-on-1 video interview with Hiring Manager