Brand Manager; BR

Job Details

Department:
Mortgage Division

Reports To:

Branch Manager, Mortgage Division

Pay Range: $50,000 – $65,000

The Brand Manager serves as the creative and visual guardian of the company's brand identity, responsible for ensuring consistent and compelling brand presentation across all design and marketing materials. This position requires complete dedication and focus on brand visual excellence and design consistency, with full ownership of visual brand identity and design execution. This is a fully remote position that demands unwavering commitment to maintaining a cohesive and professional visual brand presence across all touchpoints.

• Developing and maintaining comprehensive brand style guides, including color palettes, typography, imagery styles, and design standards
• Overseeing all website design, development, and user experience to ensure brand consistency and optimal visual presentation
• Creating and managing all marketing collateral design, including brochures, flyers, business cards, presentations, and promotional materials
• Designing and/or working with the head of merchandise to create all branded merchandise and swag, including apparel (hoodies, shirts, hats), drinkware (koozies, cups), shipping materials, giveaway items, event materials (tents, table cloths, banners), company stationary (letterheads, business cards, etc), marketing materials (flyers, handouts, trifolds, etc) and other branded products
• Working with the Director of Ops, SME sales team leaders, Member services leadership, and others to ensure all company and sales team member marketing efforts are visually on-brand and consistent across all mediums and platforms
• Managing relationships with external designers, agencies, and vendors to maintain quality standards and brand consistency
• Reviewing and approving all design work before production or publication to ensure brand compliance
• Conducting regular brand audits across all marketing materials and touchpoints to identify inconsistencies and opportunities for improvement
• Maintaining an organized digital asset management system for all brand materials, logos, templates, and design resources
• Collaborating with marketing teams to understand campaign objectives and translate them into compelling visual executions
• Creating and updating templates for consistent internal and external communications
• Managing the evolution of brand visual identity while maintaining core brand elements and recognition
• Overseeing photo and video content creation to ensure alignment with brand aesthetic and messaging
• Developing design briefs and creative direction for all design projects
• Ensuring accessibility and usability standards are met in all digital designs
• Managing brand quality control across all printed and digital materials
• Ensuring all brand marketing is compliant
• Staying current with design trends and best practices while maintaining brand authenticity

• Bachelor's degree in Graphic Design, Marketing, or a related field; equivalent creative brand leadership experience considered
• Minimum of 5 years in brand management, graphic design, or creative leadership, with significant experience in visual brand identity and design execution
• Proven track record of success in developing and maintaining cohesive brand identities across multiple platforms and mediums
• Exceptional creative vision, attention to detail, and visual communication skills
• Strong understanding of design principles, typography, color theory, and visual hierarchy
• Proficiency in industry-standard design software (Adobe Creative Suite, Figma, etc.)
• Experience managing vendor relationships and overseeing production quality
• Ability to work effectively in a remote environment while maintaining strong communication with cross-functional teams

Texana Bank is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected status under applicable law.