Senior Creative Copywriter

About UA/Uniform Advantage Brands

For over 40 years, UA Brands has been synonymous with fashion-forward specialty apparel for the medical and culinary professions. We are proud to support our valued customers—true heroes giving back with every shift. Our culture is rooted in a rich history of philanthropy and community support. Our strong values and unique culture are built on collaborating not merely as coworkers, but as family and friends.

From the beginning, we provide candidates an authentic look into how UA Brands embraces their skills and perspectives, all in ways that continue to set us apart.

UA Brands is in a moment of bold evolution. With Uniform Advantage, Hypothesis, and Chef Uniforms each expanding, modernizing, and defining the future of professional apparel across various consumer groups, we’re seeking a Senior Copy Director ready to help shape what’s next. This is a role for a visionary storyteller who is as comfortable concepting big integrated campaigns as they are jumping in to craft the words that bring them to life—across every channel, every day.

Creative Copywriter who loves to create and execute. One that easily moves from Creating a brand voice, brand and product names, to writing compelling copy for Video Stories, Campaigns, DTC Ecommerce Product Pages to Catalogs, to headlines, to social media, to Google AdWords, to subject lines, to B2B sites, to retail signage, to employer brand, to employer Brand, to sub-brands, to luxury healthcare and chef consumers, to those more budget oriented.

• Own and elevate the voice of three unique, growing brands—Uniform Advantage, Hypothesis, and Chef Uniforms—ensuring each speaks with clarity, consistency, and emotional resonance.
• Lead all copy development across channels, including brand campaigns, digital, social, ecommerce, product storytelling, video scripts, email, SEO, partnerships, retail signage, catalogs, employer branding, and more.
• Develop and evolve brand voice guidelines for each brand, championing modern, elevated, consumer‑first communication.
• Concept and pitch big ideas—from integrated brand moments and content platforms to product launches—and ensure they execute with excellence at every touchpoint.
• Write and edit world‑class copy, setting the creative bar for quality, originality, and precision.
• Collaborate closely with design, marketing, product, merchandising, ecommerce, and leadership to bring strategic initiatives to life.
• Use data and insights to guide storytelling, optimize performance, and iterate quickly.
• Leverage AI tools to accelerate creation, refine content, and push creative boundaries with efficiency and innovation.
• Mentor and inspire writers, helping elevate the creative culture across UA Brands.

• A senior‑level copy leader with a portfolio that shows smart campaigns, sharp thinking, and compelling storytelling.
• A big‑idea campaign thinker who also loves the craft and detail of execution.
• AI‑savvy and future‑focused, excited to use modern tools to work smarter and faster.
• Comfortable being both the creative lead and the hands‑on writer when the work calls for it.
• Consumer‑obsessed, with a talent for turning insights into emotional, motivating narratives.
• Experienced across multi‑channel ecosystems, including DTC ecommerce, performance marketing, video, social, and brand storytelling.
• Data‑aware, understanding how copy influences behavior and business outcomes.
• Highly collaborative, organized, and energized by fast‑paced, evolving environments.

Hybrid – The Best of Both Worlds. You’ll have the flexibility to work on‑site/in the business and remotely during the week. You’ll spend a few days a week in our office for collaboration/in‑person engagement and have the flexibility to work from home on other days. While on‑site, join other team members in the spacious Quad for lunch or enjoy our ongoing wellness activities.

Employees are expected to be online and available during the core business hours for their team. A company computer is provided for business use.

• Medical and Pharmacy Coverage
• Dental and Vision Coverage
• Life/AD&D Insurance
• Employee…