Media Buyer & Planner

Job Description

Description :

• This role is to be performed in the Orlando FL office.
• We have a hybrid schedule (Monday, Wednesday and Friday working from the Orlando Florida office / Tuesday and Thursday flex work from home).

About Net Conversion :
We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!

MAJOR PURPOSE :

Partnering with the Media Director, the Media Planner & Buyer is responsible for strategic buying and planning across all media channels, to include TV, radio, print, outdoor, OTT & digital audio with an emphasis on offline and emerging channels. This person will own the strategic media buying and planning processes for select partners, which consists of developing, negotiating, executing, and monitoring paid media campaigns.

• Under the direction of the Media Director, researches, negotiates, and executes effective media plans that cost-effectively deliver on partner goals.
• Leverage internal and external research tools to pull audience, competitive, market, and channel insights during planning.
• Collaborates with digital media partner service teams across marketing and analytics to provide integrated, cross-channel media solutions.
• In addition to traditional media channels (TV, radio, print, outdoor), this position is also responsible for planning and negotiating advanced TV (OTT) and digital audio campaigns, including all necessary coordination, tracking, and digital reporting.
• Develops and maintains media flowcharts, authorizations, and production schedules / asset summaries.
• Works closely with the Analytics team to regularly monitor and tracks campaign performance and suggests optimizations as needed.
• Works with partner and partner account teams to issue creative assets to vendors and QA all tags and placements.
• Manages post logs and incorporates results into partner reports, based on varying partner needs.
• Reviews, approves, and processes media billing monthly.
• Regularly reconciles budgets and performance, and promptly alerts the partner service account team of any issues.
• Stays current on media trends and shares new opportunities with appropriate teams.

• Responsible for the negotiation, purchase, execution and delivery of approved media plans including Linear TV, Cable, Radio, Print, and Outdoor as well as extensions in Addressable OTT / CTV and streaming audio.
• Negotiates and contracts media buys, including added-value.
• Fosters positive relationships with media vendors by managing expectations through consistent communication, to drive strong negotiations and campaign performance.
• Responding to competitive requests; researching and compiling competitive data.
• Organizes and maintains vendor contracts, audience and media research, historical documentation, and reports.
• Works with vendors to ensure full delivery of ordered buys.
• Crafts well thought-out and researched POVs on partner and agency opportunities.

• Strong negotiating skills.
• Broad understanding of media projects, ad specifications and vendor requirements, preparing presentations and RFPs.
• Able to flexibly manage complex processes in a fast-paced environment.
• Entrepreneurial mind with the ability to multitask and handle multiple campaigns at a time.
• Detail oriented with exceptional critical thinking and problem-solving abilities.
• Strong interpersonal skills to foster internal and external relationships.

• Agency experience.
• Exposure to OTT and digital audio (Pandora, podcasts, etc).
• Topline understanding of digital media KPIs, management, and reporting (relevant for cross channel media plans and OTT / digital audio).
• Understanding of common media research and planning tools / software.
• Strong presentation skills to foster partner, vendor, and internal…