Sr. Manager, Brand & Content – Corporate Marketing

Our Company

At Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers—and our customers’ customers—to make better, more confident decisions. The world’s top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.

We are seeking a Senior Manager, Content & Creative to serve as the day-to-day storytelling and design engine for Corporate Marketing—bringing our brand and priority narratives to life across channels through high-quality, reusable content and creative. This role translates the corporate narrative and campaign priorities into a scalable content system: clear pillars, an editorial calendar, multi-format assets, and toolkits that enable regions and GTM teams to execute consistently without dilution.

The Senior Manager is both maker and orchestrator—partnering closely with Brand, Digital & Lifecycle, Product Marketing, GTM/Field, and agencies to deliver content at speed and at scale. A strong customer-first mindset is essential: this leader embeds customer priorities, language, proof points, and outcomes into every asset so our storytelling remains authentic, differentiated, and relevant.

• Define content pillars and themes that ladder to the corporate narrative and priority programs (e.g., AI Factory, Autonomous AI + Knowledge Platform, industry plays)
• Build and manage the editorial calendar across thought leadership, exec storytelling, campaigns, web, social, events, and internal channels
• Translate business priorities into content plans, briefs, and asset roadmaps that scale globally

• Develop executive-ready POVs, hero narratives, and signature storylines grounded in customer outcomes and proof
• Create persona-specific narratives for key buyers (CDAO/CAO/CIO/CTO) and map content to the buyer journey (awareness → engagement → opportunity influence)
• Ensure content reflects the customer voice and market language, not internal terminology

• Produce and/or lead development of multi-format assets: web and campaign copy, decks, social kits, videos, one-pagers, toolkits, event creative, and internal storytelling
• Create strong creative briefs; manage timelines, reviews, and delivery against launch moments and campaign windows
• Design assets with a “reuse-first” approach using modular components that can be localized and repurposed

• Apply the visual identity and design system consistently across touchpoints; extend templates and standards for scale
• Build playbooks and toolkits that enable regions and GTM to adapt content while maintaining narrative and design consistency
• Review and quality-check assets to reduce brand dilution and strengthen coherence across corporate and partner channels

• Manage agency and freelance partners for design, video, copy, and specialized production; ensure quality and on-time delivery
• Partner with Brand, Digital & Lifecycle to align on campaign direction and channel fit (Brand/Studio = “what,” Digital = “how”)
• Collaborate with Marketing & Experience Ops to support intake workflows, DAM/taxonomy usage, SLAs, and measurement

• Strong content and creative producer who can translate strategy into outputs quickly and consistently
• Excellent writing/editing skills with executive presence and a customer-forward voice
• Creative judgment and attention to detail; understands scalable design systems and brand consistency
• Strong project management and stakeholder leadership across global, cross-functional teams
• Data-informed mindset: comfortable using performance insights to improve content effectiveness
• Customer-centric approach: consistently anchors storytelling in customer needs, outcomes, and proof
• Effective partner manager: can…