Brand Design Director

About Us

At Legal On, we’re redefining how legal work gets done. Too often, legal teams are slowed down by repetitive, manual contracting tasks. We’re eliminating that busywork, freeing people to think, decide, and lead their businesses forward.

As the global leader in legal AI for contracting, we serve over 7,000 companies and firms worldwide. Our software pairs cutting-edge AI with deep legal expertise to identify contract risks, make precise redlines, and organize contract data—eliminating hours of manual work that delay deals and increase risk.

We’re at a once-in-a-generation moment for legal technology, and design is at the heart of how we stand out. As we scale, we are building the next chapter of Legal On’s brand – and you’ll be on the ground floor.

Role Overview

As Legal On’s Brand Design Director, you’ll be at the center of shaping our next chapter. You’ll own and elevate our visual identity across every channel and touchpoint, ensuring the brand is consistent, creative, and memorable. From digital campaigns to events, social content to sales collateral, your work will define how thousands of legal professionals experience and engage with Legal On.

This is a leadership and design direction opportunity that blends hands‑on execution with creative strategy. You’ll build the systems and assets that bring our upcoming rebrand to life while scaling with our growth. Partnering closely with marketing, product, and leadership, you’ll craft compelling visual stories that strengthen Legal On’s position as the global leader in legal AI. To extend the reach of your vision, you’ll also expand our design capacity by collaborating with contractors and boutique agencies on a project basis.

Responsibilities

As Legal On’s Brand Designer, you’ll have end‑to‑end creative ownership, shaping and evolving the brand across every touchpoint. Your work will span:

• Brand identity – own and evolve Legal On’s visual language to ensure a consistent, modern, and trusted presence across global markets.

• Web design – design and optimize web pages, marketing sites, and landing experiences.

• Marketing & sales assets – design campaigns, presentations, events, social, swag, product graphics, and merchandising materials that drive engagement and conversion.

• Templates & systems – build scalable design systems and templates to enable consistency and efficiency as the brand grows.

• Creative production – produce across diverse mediums including motion graphics, video, and photography, translating briefs into high‑impact concepts and assets.

• Optimization & direction – test and refine creative for performance and brand impact; provide art direction to external agencies and partners.

• Design collaboration – partner with the Global Design team and cross‑functional stakeholders to ensure visual alignment across marketing, product, and global markets.

• Innovation – stay current on design, technology, and cultural trends to keep Legal On’s brand forward‑looking.

Qualifications

• 5+ years of experience as a brand, marketing, or visual designer, ideally at an agency or B2B SaaS startup that has scaled to Series C and beyond

• A portfolio that demonstrates excellence in typography, color, composition, motion, and storytelling across multiple channels.

• Expertise with Figma and the Adobe Creative Suite; proficiency in Webflow or similar web design platforms.

• Strong communicator with the ability to explain and present design decisions to cross‑functional partners.

• Comfortable in a fast‑paced, high‑growth environment, able to prioritize, adapt, and deliver on tight deadlines.

• Bonus: experience with motion design, video editing, 3D, photography, or light front‑end coding (HTML/CSS).

• Excited to experiment with AI design tools to increase creativity and velocity.

What We Offer

• Flexible work arrangements: for applicants in the Bay Area we offer a hybrid work model with an office in the heart of San Francisco. For others, we embrace a remote working environment.

• Competitive compensation and stock options.

• Robust benefits: comprehensive health, dental, and vision insurance, generous PTO, plus a 401K plan

Miscellaneous

• Full‑time position

• Remote working conditions depending on location. (San Francisco) Full flex working environment

Role may require travel, weekend, and evening coverage for events

Benefits

Health, Dental, Vision insurance, 401K, generous PTO

The salary range for this role is $140,000 – $180,000. Salary may vary depending on relevant experience, skills, geographic location, and business needs. In addition to base pay, Legal On offers equity, healthcare benefits and paid time off.

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