Creative Marketing & User Acquisition Specialist

About Us

At Puzzle Cats
, we’re passionate about crafting mobile games that captivate players and inspire them to play for generations. We push the boundaries of mobile gaming by blending creativity, innovation, and AI-driven insights to create unforgettable experiences.

Our marketing team plays a crucial role in ensuring our games reach the right audience—and we believe the best way to do that is through exceptional, high-performing ad creatives.

We’re looking for a Creative Marketing & User Acquisition Specialist who lives and breathes viral video content and data-driven experimentation
. If you have a deep understanding of what makes people stop scrolling, engage, and install
—this role is for you.

Your mission will be to ideate, create, and iterate on thumb-stopping video ads that drive millions of installs across platforms like Tik Tok, Facebook, Instagram, You Tube, and Snapchat
. You’ll have the freedom to experiment, analyze, and optimize ad performance in real-time
, leveraging data and creativity to craft videos that truly resonate.

• Create High-Performing Video Ads
• Develop engaging, attention-grabbing short-form videos for mobile game marketing, optimized for performance across different ad platforms.
• Utilize tools like Adobe Premiere, After Effects, Cap Cut
  , or other video editing software to refine and enhance creatives with motion graphics, effects, and sound design.
• Test & Optimize for Maximum Impact
• Rapidly iterate on video concepts
  , A/B testing different styles, hooks, formats, and storytelling techniques to maximize CTR, CPI, and ROAS.
• Leverage AI tools and data-driven insights to tweak creatives for higher engagement and conversion rates.
• Analyze Performance & Adapt
• Track key performance metrics (views, engagement, retention, installs) and use insights to double down on winning strategies while killing underperforming ones.
• Work closely with the UA team to ensure creatives align with audience targeting and ad spend efficiency.
• Stay Ahead of Trends & Virality
• Obsess over viral content trends across Tik Tok, Instagram Reels, and You Tube Shorts.
• Conduct competitor research to identify trends and creative strategies that can be adapted to our ads.
• Think outside the box—
  don’t just follow trends, create them.

• Video-Editing & Production Expertise
• Strong hands-on skills with Adobe Premiere, After Effects, Cap Cut
  , or similar tools for editing, sound design, and animation.
• Bonus points if you’ve worked with Figma for ad concepting or have experience with AI-powered editing tools.
• Creativity with a Performance-Driven Mindset
• A strong instinct for what makes content go viral
  —from the first frame’s hook to the pacing, effects, and emotional triggers.
• A portfolio of highly engaging digital video ads or short-form content (Tik Tok/Reels/Ads that performed well).
• Data-Driven Decision Making
• Experience running A/B tests on ad creatives and making optimization decisions based on CTR, CPI, and ROAS
  .
• Comfort working with ad dashboards, analytics, and marketing performance data
  .
• Agility & Experimentation
• Ability to quickly prototype and test new video concepts at scale.
• Comfortable working in a fast-paced, experimental environment where rapid iteration is key.

• Creative Freedom – You’ll have the chance to experiment with new ad concepts and strategies to find what works best
  .
• Remote-Friendly Work Environment – Work from anywhere while staying connected to a high-energy, collaborative team.
• Growth & Learning Opportunities – Stay ahead of the curve with access to training, conferences, and industry events.
• A Fun, Gaming-Centric Culture – Work with a passionate team that loves games as much as you do!