Senior Media Planner

Senior Media Planner

We are looking for a data-driven Senior Media Planner to transform complex advertising data into impactful global media plans. You will be responsible for paid media measurement and global media planning, with a focus on the US, Canada, UK&I, France and Australia.

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like Brain Bots.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.

• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.

• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast
  50.

• Named one of TIME Magazine’s Top 100 Inventions of 2020.

• We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

• Lead Paid Media measurement and campaign analysis, working with our data teams and external partners to create actionable insights to optimise media plans and in-flight campaigns

• Alongside Head of Acquisition Marketing, oversee annual and quarterly media planning across all channels, ensuring strategic alignment with business objectives

• Collaborate with local market teams and external agencies on developing media plans in their respective markets

• Partner with local market teams to plan and buy non-performance media, including OOH, TV, Podcast, Radio, and other relevant channels

• Manage econometrics and measurement, ensuring robust evaluation frameworks are in place to assess media effectiveness

• Analyze market trends, audience insights, and campaign performance data to inform future media strategies

• Collaborate cross-functionally with internal teams, including performance, brand, data and local market teams

• Stay ahead of industry trends and best practices to continuously refine Yoto’s media planning approach.

• Analytical mindset with direct experience in econometrics, measurement, and campaign effectiveness analysis

• Strong experience in applying data measurement learnings into impactful media campaigns leading to revenue growth

• Proven extensive experience in media planning, ideally in a global or multi-market role

• Strong expertise across a range of media channels, including TV, OOH, Radio, and Podcast

• Experience working with media agencies and local market teams to develop and execute campaigns

• Excellent communication and collaboration skills, with the ability to influence stakeholders across different markets

• Ability to manage multiple projects in a fast-paced environment

• Comfortable with the ambiguity of working in a fast paced scaleup environment.

Salary: £70,000 - £75,000 based on experience

• Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year.
  
  Summer Hours policy to use between the months of June and August.

• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3%…