Creative Strategist

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A fast-growing DTC brand in the beauty and wellness space is on a mission to become one of the most innovative and sustainable names in the industry. With strong momentum, a performance-first mindset, and a clear vision for scaling through world-class creative, the brand is seeking a Creative Strategist to own the entire creative strategy engine and help take paid social performance to the next level.

YOUR MISSION

The Creative Strategist will lead the development of data-informed, insight-driven ad campaigns that drive revenue and brand equity. From researching customer psychology to developing scroll-stopping scripts, managing creators, and analyzing performance, this role is built for someone who thrives on creative experimentation and performance marketing.

This is a remote, full-time contractor position with flexible hours and a strong emphasis on performance-based growth.

WHAT’S IN IT FOR YOU

• Performance-Based Bonuses:
  Earn a percentage of ad spend from successful campaigns
• Global Flexibility:
  Work from anywhere while collaborating with a high-performing team
• Ownership Path:
  Opportunity to grow into Head of Creative or even CMO
• Creative Freedom:
  Autonomy to test, iterate, and scale creative ideas
• Fast-Moving Environment:
  Work directly with the founder and operators behind 8–9 figure DTC brands

WHAT YOU’RE GETTING INTO

• Build ad strategies rooted in deep customer research and market insights, consistently launching creatives that contribute directly to revenue growth and ROAS.
• Conduct structured creative research, including ad library reviews, competitor analysis, and audience listening, to uncover high-impact hooks, emotional triggers, and objections.
• Write compelling, direct-response ad scripts and copy that increase click-through rates, engagement, and conversion across Meta, Tik Tok, and other paid platforms.
• Create detailed, actionable briefs for editors, designers, and creators that streamline production workflows, reduce turnaround time, and ensure output quality.
• Analyze ad performance to identify winning elements and patterns, then systematically iterate and scale creatives that deliver measurable impact.
• Design and execute creative strategies for new product launches to generate immediate traction, high engagement, and strong conversions.
• Work on creating briefs for UGC creators, providing direction and feedback to ensure delivery of authentic, high-performing ad content.
• Align closely with the founder and media buyer to ensure all creative output supports key business objectives and contributes to performance growth.

WHO YOU ARE

Experience: 2+ years in a high-performing creative strategy role, preferably with a top creative agency or scaling DTC brand

Performance-Driven:
Strong command of Meta Ads Manager, ads libraries, and performance metrics

Creative Thinker & Executor:
Can balance big-picture creative vision with hands-on execution and tactical output

Highly Organized:
Able to manage multiple creative workflows and deliverables without missing a beat

Excellent Communicator:
Clear, confident, and direct—especially when articulating creative rationale or giving feedback

Proactive & Hungry:
Always testing, learning, and iterating—never complacent

Bonus Points If You Have

• Background in skincare, wellness, or beauty categories
• Network of high-quality UGC creators or affiliates
• Experience with Tik Tok Shop or short-form video content

WHAT SUCCESS LOOKS LIKE

30 Days:
Onboarded, fully immersed in brand tone, creative systems, and first briefs delivered

60 Days:
High-performing ad concepts live, iterating on early winners

90 Days:
Building scalable frameworks, driving measurable growth, and leading creative direction

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• A brief conversation to discuss your background, experience, and alignment with the role
• Call with the founding members to learn more about the brand’s vision and discuss how you…