Publishing Assistant; Freelance - Fern & Simplicissimus

Publishing Assistant (Freelance) - Fern & Simplicissimus

An opportunity to join an exciting, well‑funded and fast‑growing creator economy business. Electrify is a dynamic new digital media company that invests in and scales creators with an established You Tube presence. We have invested in various leading channels and Fern and Simplicissimus is one of the leading channels in our portfolio. Fern and Simplicissimus are world‑leading digital outlets for political and social topics with nearly 4 and 2.5 million subscribers each.

We have received national and international recognition, including the DAfFNE award, the NYT TV & Film award, and nominations for the prestigious Rudolf Diesel medal and the Environmental Media Award. We focus on investigative research, video essays, and documentaries for a curious, engaged audience that always seeks deeper answers. Come and build the future of media with us!

The role requires a deep understanding of the You Tube platform, preferably with experience managing or running your own You Tube channels. Wider knowledge of social media publishing and podcast distribution is a plus. More than a social media manager position, the role requires a data‑led approach and creative instinct, since a key responsibility is optimising video titles and thumbnails based on performance.

The ideal candidate will have a passion for journalistic content and is familiar with the output and mission of the channels. While the role is remote, the majority of the production team is based in Germany and the Netherlands. Given future international expansion plans, fluency in Spanish is a plus, but not essential.

• Provide assistance and support in managing the daily operations of multiple You Tube channels.
• Upload content to multiple channels (e.g., Instagram, Tik Tok, Patreon), ensuring adherence to platform best practices.
• Conduct active community management, e.g., responding to comments.
• Identify opportunities to cross‑post and/or re‑version You Tube content for other platforms.
• Coordinate content output on all relevant publishing platforms.
• Develop performance updates for the wider team and company.
• Continuously optimise back‑catalogue content (e.g., via new thumbnails and titles), working closely with designers.
• Utilise data analysis to provide actionable insights and growth strategies.
• Participate in meetings with internal and external stakeholders to present channel activities and performance.
• Work closely with internal and external commercial partners.
• Keep abreast of You Tube platform developments, trends, and training.
• Optimise titles, descriptions, and keywords for SEO.
• Write and edit metadata and copy for videos and channels.
• Conduct granular analysis and reporting of You Tube analytics and other data sources.

• German language proficiency (essential).
• Some experience in You Tube channel management.
• Passion for high‑quality journalism.
• Up‑to‑date knowledge of the You Tube platform and algorithm.
• Experience with brands or channels in the documentary or journalistic niche (preferred).
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Ability to work collaboratively with creative teams.
• Strong attention to detail, with a commitment to quality control and editorial standards.
• Excellent communication skills, with the ability to articulate complex ideas in a clear and concise manner.
• Strong knowledge of the Fern, Simplicissimus back catalogues.

• Dynamic environment – We are dedicated to providing a world‑class creative culture where our employees can thrive. We’re looking for self‑stagers with an entrepreneurial mindset who want to be part of our success story. You’ll discover new opportunities, take ownership of important initiatives and learn at a fast pace.
• Work anywhere – We are a remote team with employees around the world. This means you are free to work from anywhere with a good internet connection.
• Our Values – We are committed to fostering a culture that values innovative, diverse ways of thinking and the ability to drive positive change. DEI is in our DNA,…