AI Creative Strategist Producer; Video/Statics European DTC Agency; Remote
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Our clientA Dubai-based Google Ads agency managing nine figures of annual ad spend across 180+ ecommerce clients. They’re entering a new era of creative production — AI-generated video ads, AI characters, claymation, CGI product demos, AI UGC, AI VSLs, miniature worlds, isometric product shots, cinematic AI spots, and more. The landscape moves weekly. New tools, new styles, new formats that scale. They need someone who’s already in this world.
Not someone who wants to learn. Someone who has generated AI video ads that actually scaled — real spend behind them on Meta, real results. You’ll also need to learn You Tube (16:9 format) as we expand there.
You’ll own the entire top-of-funnel creative strategy for our ecommerce clients. You write the briefs, generate the videos, produce the static ads, and iterate based on performance data. You’re not a video editor who follows instructions — you’re a creative strategist who uses AI as your production engine.
What you’ll own- You’ll own the strategic thinking behind performance creative across our e-commerce brands.
- You’ll be working across products in visually-driven consumer categories, where strong hooks, clear offer communication, and customer-level insight matter directly to revenue performance
You’ll produce every type of AI-generated ad that’s working right now in ecommerce:
- AI UGC / Talking Heads: Realistic AI avatars delivering testimonials, product reviews, unboxing-style content. Tools:
Higgsfield, Creatify, Arcads, Hey Gen - Claymation & Stop-Motion Style: Stylized product demos with that handmade, tactile feel that stops the scroll
- CGI Product Demos: Cinematic product visualization — exploded views, 3D product in environment, macro close-ups. Tools:
Runway, Kling, Seedance - AI VSLs (Video Sales Letters): Scripted, structured persuasion videos with AI narration and dynamic visuals
- AI Characters / Influencers: Custom AI personas that become the face of a brand’s ad account
- Miniature Worlds / Isometric: Product placed in stylized miniature environments — trending hard right now
- Cinematic Spots: Short-form cinematic ads generated with AI — product hero shots, lifestyle scenes, emotional storytelling
- Before/After Transformations: AI-generated transformation sequences for health, beauty, fitness products
- Meme-Style / Native Feel: Ads that look organic, not produced — designed to blend into feeds
- Split-Screen Comparisons: Side-by-side product comparisons, us vs. them, with AI-generated visuals
- Text-Overlay / Kinetic Typography: Bold text-driven ads with AI-generated backgrounds and product shots
You stay on top of what’s new. When a new format starts winning, you’re already testing it.
Platforms:Meta (primary) + You Tube (learning)
- Meta (Facebook/Instagram):
This is where you live. 1:1, 4:5, 9:16 formats. You know what works in Reels, Feed, and Stories. You understand hook rates, hold rates, and thumb-stop metrics. - You Tube (16:9):
You’ll learn and adapt your creative for You Tube Shorts and in-stream ads. 16:9 landscape format, different pacing, different hook structure. This is a growth area — you don’t need to be an expert yet, but you need to be willing and able to learn fast.
- Develop creative strategies for ecommerce/DTC brands — what hooks work, what formats convert, what angles to test
- Write creative briefs that translate brand positioning and audience psychology into specific video/static concepts
- Map the creative testing framework: hook tests, body tests, CTA tests, format tests
- Analyze winning ads (Meta Ad Library, competitor research) and reverse-engineer what makes them work
- Build a creative playbook for each client: what’s been tested, what won, what to try next
- Understand cold audience psychology — how to stop the scroll, hook in 1‒3 seconds, create desire
- D…
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